This ad has a heavy emphasis on achieving and striving for greatness and links achieving and striving for greatness with the consumption of Gatorade. This commercial features prominent athletes across a wide range of sports. They include, Eli Manning, David Tyree, Dwayne Wade, Kevin Garnett, Abby Wambach, Serena Williams, LaDanian Tomlinson, Torah Bright, Jeff Gordon and Michael Jordan. The visual techniques are very prominent throughout this advert. Quick cuts between athletes and other sports create a quick flow to the ad. As well after every two or three athletes shown a Gatorade bottle is slammed onto a table, each bottle reading something different. Quotes such as “no excuses’ or “bring it on”. This helps the viewer to link the greatness and accomplishments of the athletes to the fact that they drink Gatorade. Cultural context plays an important role in this ad. It is assumed that the viewer has a reasonably understanding of sports in the US. In order to understand certain components of the ad, for example the helmet catch by David Tyree in super bowl 42 or that Michael Jordan is jumping in the air because he had hit a game winner in the NBA finals against the Jazz. However, this advert doesn’t just include highly decorated athletes it also includes unknown average everyday athletes such as skaters, street ballers, wheel chair basketball players and recreational soccer players. Gatorade…
Furthermore, the commercial employed the ethos of Colin Kaepernick as a renowned football player to lend credibility to its product. The use of a sports figure appeal in the commercial is a positive and well thought out plan. It helps to reach out to the appropriate audience for the product. In the commercial, the headphones credibility was proven by using a renowned football player to endorse the product.…
There are four boys who each have something to say. The first is Dyjae, 15, Jordany,14, and Tyler,15. All of these teenagers are African Americans who have struggled in life and they all have a similar story. What connects them all is the fact that they each lost a parent or both parents and is trying to provide for themselves. An example of this is one lost both mom and dad, one at the age of 12 and the other recently. They all have one thing that they all comeback to which is Lacrosse. Lacrosse is their getaway. When they play nothing else matters and they forget about everything. Its their comfort zone. The thing that feels right. Another aspect that’s presented in this commercial is the drive that each of them have to be successful, the inspiration and the heart. It shows they play for two things: their parents that they’ve lost and themselves. The teenagers want to get better every day. Practicing in the rain. Whatever satisfies them. Dicks Sporting goods is giving them their spotlight and a voice to tell their story to the world. Showing everyone doesn’t always have to be labeled as bad. People can change and be successful. Referring back to the commercial when one of the boys said, “I used to be disrespectful and often mean, but that changed when I started playing…
Have you ever pictured yourself in a stadium full of people with the ball in your hands getting ready to take the game winning free kick? If you have been playing soccer all your life like I have then I already know what the answer is. The product that is being advertised in the picture above is all Christiano Ronaldo products sponsored by NIKE. Ever since Ronaldo came into the league in 2003 he has been an iconic figure for soccer around the world. Ronaldo products such as jerseys, cleats, and even socks have been the hottest thing in the market since he won Balon d’Or (world’s best player) in 2008 all of his products have sky rocketed and has yet to be surpassed. This NIKE ad persuasively uses the mirror and window effect and effectively uses text and images to sell its shoes.…
One of the aspect ad that I think does a good job at appealing to the target audience is the use of athletes. In this ad…
Being lead by temptation affects not just one person but others. Temptation, arrogance, and lies lead to pain. People who are usually tempted by the love of another woman tend to destroy all things around them. Scandals and cheating usually does not turn out well; Tom from The Great Gatsby and Tiger Woods both experienced this. Although Tom was a fictional character and Tiger Woods lived this first hand, Tom would be able to relate to the regret that Tiger now feels if Tom was not just a character playing a role in a novel. Tom and Tiger Woods are a lot alike and it goes deeper than what meets the eye. Everybody might see the relation between Tom and Tiger both cheating, but people might not take the time to think about what kind of person cheats and what cheating does. Both Tom and Tiger Woods had an affair while they were married and that shows what kind of character both of them have. But the fact that they both made the women they cheated with feel like they were the most important thing to them also sheds light into their character. Character that is full of deceit and dishonesty, and the affair may last for a short time but when the news gets out then the overall destruction begins.…
When I was looking for a commercial for this assignment, I noticed that the internet is full of merchandise. I do not spend lots of time searching the net to find commercials, because commercials are everywhere. They can be heard on the radio, read in newspaper and magazines, on billboards, in restaurants,…
Television is the most important medium for children’s advertisements. The effects of TV have long been a subject of controversy. In the essay, “Kid Kustomers,” Eric Schlosser describes how major ad agencies now have children’s divisions that focus directly on marketing to kids. The newest Lucky Charms cereal television commercial, “Lost In Time,” utilizes cartoon characters, an adventurous plot, and whimsical cereal shapes which work in conjunction not only to captivate the attention of their young audience, but also to infuse the Lucky Charms brand into children’s subconscious by using attractive symbols which can result in loyal customers.…
Nike, Inc. is known traditionally to be a brand suited for competitive athletes, with its origins rooted in selling athletic shoes, but over the course of recent years, the merchandise has expanded to include clothing and other gear to athletes and non-athletes alike. Nike has adapted its advertising campaigns to reach its eclectic audience by sponsoring globally renowned athletes such as Lance Armstrong. Though cyclists are in the minority of the athletic world and it’s fans, the campaigns involving Armstrong have been particularly persuasive because the overall message of the advert is focused on Armstrong’s battle and victory over stage three testicular cancer. The 2009 print appeared in Time magazine, proving to be emotionally powerful and broadly inclusive of its audience by elevating Armstrong to a status comparable to a hero.…
The “Children See, Children Do” commercial is not one that would make the viewer change the channel. It grabs the attention immediately. At the beginning, it looks sort of cold and damp outside as the young girl follows her father with both talking on their cell phones. It appears to be winter as the trees are bare and the people are dressed warmly. Nothing appears too out of the ordinary until the next scene is shown where a child smoking a cigarette follows her mother—who is doing the same thing—up the escalader. They simultaneously put the cigarette butt out on the ground and keep walking. Here too, the surroundings are dark and gloomy. The scenes that follow are the same way as a father and son throw aluminum cans down the drainage system, a mother and daughter bend over on the side of a building to throw up, and a mother and her son participate in road rage, throw up vulgar hand expressions and curse. Then an Australian father and son throw racist slurs towards an Asian man in a…
I love sport for watching, playing and talking. When I was young, I played soccer every day, also I was running player. So I have always used the productions of Nike and I have known this is great. That is why I am always interested in Nike and I got a chance to be a member of Nike. Whenever I see the advertisements of Nike, I feel I am alive. The advertisements of Nike show me passions in spiritual and I have got a driving force in my life from the spirit of Nike…
These days, advertising, especially online, is about going viral, having people share the ads with their friends getting as much exposure as possible physically. In an image representative all world, ‘Nike’ is the world's most recognizable landmark. It became a cultural icon. Nike’s new advertisement, called "Nike Write the Future" is no doubt a success. With advertising the sports brand has surely been another huge success. It has adverted things as a big picture that explain the consequences of winning and losing. Nike's three minute "Write the Future" epic is being produced by Wieden + Kennedy Ad agency that was directed by illustrious Mexican filmmaker Alejandro Gonzalez Inarritu. The whole clip is about football players writing their on destinies on their biggest stage which is the World Cup.…
There is an big issue in the United States on whether or not advertisements targeting children should be banned. I dont think that advertisements targerting children should be banned in the United States. Because advertising is just a tool that is neither good or bad. Some advertisements that kids see actually support positive values. Kids cannot learn to be critical consumers if they are never exposed to ads. Advertisements are just a tool that is neither good or bad. Companies are just expose ads to kids and other people to sell their products.Without showing ads to children it would be a lot difficult to sell new toys and other things that kids may enjoy. Companies dont show kids ads to hurt them they just know that the kid may…
Big name brands are taking over the world, making people purchase their merchandise because their favorite celebrity is wearing it or because their favorite sports team is being sponsored by them. As for me Nike is my favorite brand because it has many ways on fitting their merchandise on me and not only does it help me with athletics but it also has many encouraging advertisements. The Nike advertisement that I chose encourages people to be the best that they can be just by using six simple words. My advertisement shows a helmet being held from the University of Oregon Ducks football team and the text next to it says “Everyone Loses Games. Few Change Them”. Explicitly the advertisement is telling people that you will lose a game, or a match sometime in your life but no matter what some people will be those that change that game. It features the University of Oregon football team one of the top ranked teams in College football, they are one of the top contenders to win the National Championship every year but as soon as they begin to lose or go down in a game then they have their star players step up to change the outcome of the game. But something that is not good about this ad is that it misuses the picture, a different picture would have been more moving and helped with understanding the meaning of the text really means.…
parents that it is a must that they get this item. In some instances it…