Dick's Sporting Goods Campaign Analysis
Dick’s Sporting Goods (every season starts at Dicks), is a sports equipment store that has any and everything you can find for a sports. It’s a welcoming place because their colors show green, white, yellow, and black, each meaning something different that catches customers attention. Green meaning “go” stands as a sign of welcome or comfort, welcoming any and every one into the store. White meaning “goodness” or “color of perfection” can relate to how everyone seeks to be excellent in sports such as “everyone wants to be the best” or “the star”. The color is black, the color of the words that are above the white letters. Black means a sense of “cover” which relates to how Dick’s sells equipment that protects or covers your body. An
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There are four boys who each have something to say. The first is Dyjae, 15, Jordany,14, and Tyler,15. All of these teenagers are African Americans who have struggled in life and they all have a similar story. What connects them all is the fact that they each lost a parent or both parents and is trying to provide for themselves. An example of this is one lost both mom and dad, one at the age of 12 and the other recently. They all have one thing that they all comeback to which is Lacrosse. Lacrosse is their getaway. When they play nothing else matters and they forget about everything. Its their comfort zone. The thing that feels right. Another aspect that’s presented in this commercial is the drive that each of them have to be successful, the inspiration and the heart. It shows they play for two things: their parents that they’ve lost and themselves. The teenagers want to get better every day. Practicing in the rain. Whatever satisfies them. Dicks Sporting goods is giving them their spotlight and a voice to tell their story to the world. Showing everyone doesn’t always have to be labeled as bad. People can change and be successful. Referring back to the commercial when one of the boys said, “I used to be disrespectful and often mean, but that changed when I started playing
There are four boys who each have something to say. The first is Dyjae, 15, Jordany,14, and Tyler,15. All of these teenagers are African Americans who have struggled in life and they all have a similar story. What connects them all is the fact that they each lost a parent or both parents and is trying to provide for themselves. An example of this is one lost both mom and dad, one at the age of 12 and the other recently. They all have one thing that they all comeback to which is Lacrosse. Lacrosse is their getaway. When they play nothing else matters and they forget about everything. Its their comfort zone. The thing that feels right. Another aspect that’s presented in this commercial is the drive that each of them have to be successful, the inspiration and the heart. It shows they play for two things: their parents that they’ve lost and themselves. The teenagers want to get better every day. Practicing in the rain. Whatever satisfies them. Dicks Sporting goods is giving them their spotlight and a voice to tell their story to the world. Showing everyone doesn’t always have to be labeled as bad. People can change and be successful. Referring back to the commercial when one of the boys said, “I used to be disrespectful and often mean, but that changed when I started playing