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Nike's Argumentative Essay

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Nike's Argumentative Essay
Badenhausen, Kurt. "LeBron James' Monster Shoe Contract Is Still A Bargain For Nike." Forbes.Com (2015): 25. Business Source Premier. Web. 27 Feb. 2016. This article discusses Nike signing a lifetime agreement with LeBron James, arguably the best athlete in sports today after matching the Oklahoma City Thunder Star player Kevin Durant with under armour's epic endorsement offer to keep him as a Nike athlete for another 10 years. Nike showed their loyalty with LeBron James by giving him this lifetime agreement to pay him back after everything he has done for them ever since he skipped going to college to become a professional basketball player. Nike signed LeBron James in 2003 when he got drafted by the Cleveland Cavaliers, LeBron has been …show more content…
YouTube. Web. 25 Feb. 2016.This commercial begins with a woman tying her laces for her running shoes and the narrator saying “if you can run a mile , run a race , if you can run a race ,run a marathon , if you can run a marathon ; out run a movie star” .Then the narrator continues by saying if you can dance , move your legs;move your feet, move the ball, and shows a kid going against Gerad Pique a famous Barcelona Soccer Player .The narrator continues with the same thing; had a kid go against Jon Jones a Famous UFC Fighter.He also had a girl that was good at table tennis go against Serena Williams in Tennis .To end the commercial he had a street basketball go against LeBron James , an NBA Star.Nike used all these known athletes for this commercial to tell kids that if there's something that they really like ,and want to pursue they should go for it ;had these professional athletes be an inspiration for them.This commercial uses appeal to ethos by using professional athletes credibility to inspire young adults to play sports. Nike is trying to get more kids and young adults active in different sports by telling them if they can do something well, like beat a friend in a one on one game why not play AAU basketball or join you school basketball team .I plan to use this commercial to show how nike used different celebrities to inspire kids to play
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