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This type of the contest encourages people to spend more in the store, because it is entertaining and unusual way to grab their attention. The store focused on how they sell their products. They offered customers a remarkable experience, which is extremely valuable nowadays.
PINK – is a lingerie line by Victoria’s Secret. Their target audience is a college student 16- 25 years old. Moreover, people know that products of this brand may be quite pricy. Thus, this advertisement is effective as you can get 7 panties for 30$, which is extremely cheap. This offer certainly catch the attention of many buyers, because it is a really good deal. Especially, for students, that try to control their budget.
BCBGMAXAZRIA is closing their Eaton Center location. As it can be seen from the photo, the store is full of posters with words “Closing Sale”, “Entire Store 30%,50% off”. Not every store uses such way to get rid of the products. So, these advertisements are targeted not only for their main audience, but for many people as possible. Even if someone is not their customer, and has never been before, it may become this time as prices there now are highly