Billionaire - Travie Mccoy

In the song “Billionaire,” Travie McCoy uses hip-hop and R&B style to target teenage listeners. Understanding the audiences’ interests, needs and expectations allows him to choose the appropriate style and tone to express his message. According to the youtube demographics statistics, the music video is most popular among teenagers and young adults in the range of thirteen to twenty-four years old. Besides the primary audience, the song is also listened to by many hip-hop fans.
Travie McCoy targets the audiences’ interest by having slang and informal language, which is very common in the hip-hop genre. Some examples are “take a crack at it,” and “for the heck of it.” Another technique is visual images; the setting of the music video mainly takes place at the skate park and the party next to the beach. There are many activities in the video that are popular among teenagers, such as graffiti painting, partying, and skating. Moreover, people are wearing stylish clothing and sunglasses. For example, Travie McCoy has a pair of ear gauges with size of a coin, which is a very fashionable stretching earlobes piercing. Overall, the song has a very playful and enjoyable tone but at the same time leaving a very deep message to the teenage audiences.
Understanding the expectations of many young Americans who just step out to the society and aspire for success, the first line of the song, “I want to be a billionaire, so frickin bad,” has touched the dream The idea of the song was first came to Bruno Mars when he was walking around in London. In an interview, he reveals, “Everything was so expensive, we thought we were broke in California; what are we going to do here? So we've got no money, and I'm walking the streets and came up with, 'I wanna be a billionaire, so frickin' bad.'" Mars uses a lot of imagery devices in his lyrics, for the purpose to express his dream and to give the audience a clearer picture of his life as a billionaire. For example, “I