Preview

Biopure’s Case Study

Good Essays
Open Document
Open Document
804 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Biopure’s Case Study
1. How do you assess Biopure’s potential in the human market? The animal market? According to the demand for RBCs which can be used to treat chronic anemia and blood loss is increasing, Biopure Corporation products have the chance to grow in the future market. Like the rest of the world, the US is an ageing society. Population ageing is the big problem in the US. Between 2000 and 2050, the number of older people is projected to increase by 135%. (Figure1.) Moreover, the population aged 85 and over, which is the group most likely to need health and long-term care services, is projected to increase by 350%. [1] Over this time period, the proportion of the population that is over the age of 65 will increase from 12.7% in 2000 to 20.3% in 2050; the proportion of the population that is age 85 and older will increase from 1.6% in 2000 to 4.8% in 2050. Biopure products can be used to treat old age

people disease and provide the solution of Health and long-term care workforce issues. Besides, compare to competitors, Biopure product is less reply on human blood and it no need to be frozen. Those two advantages can provide the best solution of blood diseases like AIDS in developing countries. Biopure also has the potential in animal market. The small-animal veterinary practices expand faster. The AVMA’s most recent employment survey (December 2010) found that there were
61,502 vets in private practice. Of that number there were 41,381 vets in companion animal exclusive practices, and an additional 5,966 in companion animal predominant practices. [2] Biopure was the only company engaged in blood substitute for small animal market. Moreover, compare, Biopure has the FDA approval. Because of above reasons, Biopure also has the potential in animal market.

[1] Population ageing in the United States of America: implications for public programmes http://ije.oxfordjournals.org/content/31/4/776.full [2] Small Animal Veterinarian

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Biopure case memo

    • 451 Words
    • 2 Pages

    launch of Hemopure. We also feel that animal and human markets are sufficiently removed from one…

    • 451 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    mgmt 1101 memo week 3

    • 568 Words
    • 3 Pages

    I recommend that we enter the Indian medical products market to promote our new valuable and innovative dialysis product. This is mainly because India is facing a rapid rise in the number of people who suffer a Chronic Kidney Disease (CKD). There are many modes of operations but I will only consider three of them. Those are Foreign Direct Investment (FDI), Exporting, and Licensing.…

    • 568 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Biopure needs to determine the best course of action to launch two new products, Oxyglobin a blood substitute for the veterinary market and Hemopure a blood substitute for the human market. Oxyglobin has been approved for commercial use and is ready for launch while Hemopure is expected to be FDA approved within two years. Biopure needs to decide whether and when to launch Oxyglobin. If decided to launch, the ability to price Oxyglobin appropriately is critical to minimize the impact of prospective launch for Hemopure. We believe Oxyglobin should be launched immediately because…

    • 1016 Words
    • 5 Pages
    Satisfactory Essays
  • Better Essays

    case study 1 hgd

    • 991 Words
    • 3 Pages

    Discuss the implications for aging individuals and aging societies of (1) increasing life expectancy, and (2) increasing numbers of older persons living with chronic conditions such as diabetes and Alzheimer's disease.…

    • 991 Words
    • 3 Pages
    Better Essays
  • Satisfactory Essays

    Bad Blood

    • 709 Words
    • 2 Pages

    This miracle product was considered so beneficial that it was approved by the FDA despite known risks of viral contamination, including the near-certainty of infection with hepatitis and despite the fact that the process by which it was made, the pooling of blood from thousands of donors, was otherwise outlawed. Because of its manufacturing process, each dose of Factor concentrate was made by pooling 60,000 individual blood donations, opening these vulnerable patients to an enormous contamination risk. This risk could have been avoided by not offering money to the doners. Doners were also collected in prisons and poor aicken areas. When the FDA realized about the doners they had tried to stop the processes of collecting the plasma but they were in enormous pressure by the pharmaceuticas companies which stated that without donars they could not treat these patient. Government regulators, and even doctors considered…

    • 709 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    First, Biopure has to concentrate on the emergency care market instead of primary care market since the research shows relatively higher gross revenue in emergency care practices despite the rare 5% frequency. In addition, the annual requirement of blood transfusion in emergency care practices is approximately 900,900 units, which exceed 300,000 units – the capacity of Oxyglobin. In other words, the whole Oxyglobin can be successfully sold out because of the deficit blood supply. Furthermore, pet owners are more willing to pay for emergency care than pay for primary care. Therefore, Biopure can only focus its target on emergency care practices market in the initial stage. Second, $150 per unit is a proper price for Oxyglobin because of the results offered by the pet owners’ and veterinarians’ surveys. The results indicated that $150 and $300 per unit are willingly accepted by veterinarian and pet owner when most clients face critical cases. Aside from that, a pet owner will pay $130 to $170 per unit in a typical emergency care practice under the “donor animal” system. Oxyglobin at $150 can…

    • 616 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Weiner, J., & Tilly, J. (2002, April 31). Population ageing in the United States of America: implications for public programmes. oxfordjournals.org. Retrieved June 21, 2012, from http://ije.oxfordjournals.org/content/31/4/776.full…

    • 1350 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Wiener, J., & Tilly, J. (2002). Population ageing in the United States of America: Implications for Public Programme. The International Journal of Epidemiology, 31(4), 776-781. Retrieved from…

    • 1318 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Knickman, J. R., & Snell, E. K. (2002, August). The 2030 Problem: Caring for Aging Baby Boomers. NCBI - Health Services Research, Retrieved from http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1464018/.…

    • 329 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Wiener, J. M., & Tilly, J. (2002). Population aging in the United States of America: Implications for public programs. International Journal of Epidemiology, 31(4), 776-781.…

    • 1347 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Hca 240 Final

    • 2162 Words
    • 9 Pages

    The current age composition of the United States population consists of an ever growing advanced age population. The baby boomers born around 1900-1960 are becoming the growing percentage of the aging population. The people born around this time period increased the U.S. population ten-fold. Along with the increased population, the life expectancy has dramatically increased. The average life expectancy rate is about 78 years. It is also expected to increase in population almost 1% every year. The aging population makes up 12.9% of the total U.S. population. It is projected that the majority of the population would at least 55-59 within the next 10 to 20 years. In some research studies, the distribution of child dependency and senior dependency would almost be equal to each other.…

    • 2162 Words
    • 9 Pages
    Powerful Essays
  • Better Essays

    International HIV & AIDS Charity. (n.d.). HIV Drugs, Vaccines and Animal Testing. Retrieved from AVERTing HIV and AIDS on November 14, 2012…

    • 1239 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Demographics Paper

    • 799 Words
    • 4 Pages

    Two key health-related challenges that the ageing population has to deal with are the need for in-home medical care and increases in health care costs. Health care costs continue to rise because of the demand for health care. As the ageing population increases so will the cost for health care. The problem is that there are more people over the age of 65 than ever before and there are not enough health care professionals available to provide the care these people need. The supply of acute and long-term care workers like nurses and paraprofessional staff, such as CNA’s; home health aides; and personal care attendants is down (Butler, 1997). This is mainly due to low wages and benefits, hard working conditions, heavy workloads…

    • 799 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Demographics Paper

    • 1129 Words
    • 5 Pages

    References: Weiner, M. J. & Tilly, J. (2013) Population ageing in the United States of America: implications for public programs. Retrieved from, http://ije.oxfordjournals.org/content/31/4/776.full…

    • 1129 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Many companies have already found alternatives, then testing the products on animals, such as Lush. Lush is very anti-animal testing, they use all natural products or products that they know are already know to be safe on humans. Image yourself losing your life, even though there were other options. Behind The News reported stated that “There are a number of alternatives, like people donating tissue samples, testing on artificial skin and body parts in a lab, or simply using ingredients that are already known to be safe.” There are other alternatives to save theses animals, but some countries still continue to make animal testing legal. Should animals have to suffer, for your needs? On July 9 of 2012, The Herald Sun did an article on animal testing in Australia. The Herald Sun reported that “EVERY day 1675 animals are killed in the name of science in Victoria.”Pound dogs, koalas, horses, mice and monkeys are among 611,631 animals, which died or were killed for scientific research in 2012. Almost 18,700 animals were purposely killed or forced to suffer to death.How would you feel getting killed, but your life could have been saving, but still choose to kill…

    • 676 Words
    • 3 Pages
    Good Essays

Related Topics