Blk Water
BLK
Enjoy the Dark Side of Water
Nina Tran, Qualetha Boswell, Sarah Dartiguenave, and Jaclyn Gingrich
Marketing Research
12/06/2012
Professor Aybat
Table of Contents
Introduction
BLK is the first ever fulvic- enhanced all natural mineral water. This is a recent item that has recently entered the market. This product derives from a proprietary blend of fulvic acid which is a yellow brown substance. It is a derivative of plant matter that is mined from an 80 million year old source deep within the earth. Naturally black in color, the formula binds to the molecules of pure Canadian spring water giving BLK its signature black color, with no artificial dyes, coloring, or additives. Fulvic acid is critical in the growth of plant life, helping the transportation and absorption of nutrients. Fulvic acid 's small molecular structure allows for the fast absorption of over 77 different trace minerals and elements, powerful electrolytes, and antioxidants that are overall good for the body. BLK is distributed by BLK Enterprises LLC in New York, NY. It is a private company categorized under Water Distilled Manufacturers. It was established in 2011 and incorporated in New York.
Product Decision As a group we wanted to choose a product that was different and nutrious and yet at the same time was astetically appealing to the eye of the consumer. We found BLK water to be a product that met these needs. One of our group members knew of this product and introduced it to our group and we all agreed that it would be a great product to learn about as 3 out of 4 of us had never heard of or come across this product. After our group sampled this product and learned more about it we were all curious as to why this product was not more widely known or advertised to become more popular.
Research Objectives
Our group will be using the five following criteria’s to evaluate the product as it will help us to explore the BLK Water in order to determine if the product
Enjoy the Dark Side of Water
Nina Tran, Qualetha Boswell, Sarah Dartiguenave, and Jaclyn Gingrich
Marketing Research
12/06/2012
Professor Aybat
Table of Contents
Introduction
BLK is the first ever fulvic- enhanced all natural mineral water. This is a recent item that has recently entered the market. This product derives from a proprietary blend of fulvic acid which is a yellow brown substance. It is a derivative of plant matter that is mined from an 80 million year old source deep within the earth. Naturally black in color, the formula binds to the molecules of pure Canadian spring water giving BLK its signature black color, with no artificial dyes, coloring, or additives. Fulvic acid is critical in the growth of plant life, helping the transportation and absorption of nutrients. Fulvic acid 's small molecular structure allows for the fast absorption of over 77 different trace minerals and elements, powerful electrolytes, and antioxidants that are overall good for the body. BLK is distributed by BLK Enterprises LLC in New York, NY. It is a private company categorized under Water Distilled Manufacturers. It was established in 2011 and incorporated in New York.
Product Decision As a group we wanted to choose a product that was different and nutrious and yet at the same time was astetically appealing to the eye of the consumer. We found BLK water to be a product that met these needs. One of our group members knew of this product and introduced it to our group and we all agreed that it would be a great product to learn about as 3 out of 4 of us had never heard of or come across this product. After our group sampled this product and learned more about it we were all curious as to why this product was not more widely known or advertised to become more popular.
Research Objectives
Our group will be using the five following criteria’s to evaluate the product as it will help us to explore the BLK Water in order to determine if the product
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