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Chapter 4 (Des)
Recognizing a Firm's Intellectual Assets: Moving beyond a Firm's Tangible Resources

TEAMA,B
1. The makeup of goods and services in the Gross Domestic Products of developed countries has changed over the last decade. More than 50% of the value of GDP of developed countries is based on
A. clothing and apparel.
B. capital accumulation.
C. financial management.
@establish practices that will enhance employee retention.
D. none of these.

22. The least effective way to retain human capital is encouraging employee identification with organizational mission and goals.
®/requiring employees to sign agreements that prevent them from working for competitors in the future.
C. providing employees with a challenging and stimulating work environment.
D. providing employees with financial and nonfinancial rewards and incentives.

23. Generally, employees are most likely to stay with an organization if
A. the employer provides high salaries to technology professionals.
@the organization's mission and values align with the employee's mission and values.
C. the firm is in a high tech industry.
D. the mission and values of the organization change often.

24. Many successful firms use internal labor markets. The most important reason they do this is because
A. they want to encourage job rotation.
B. if an employee is in the same department for too long, he/she would become indispensable. higher than firms that achieve either a cost or a differentiation advantage.

TEAMF,G
19. The text discusses three approaches to combining overall cost leadership and differentiation competitive advantages.
These are the following EXCEPT
A. automated and flexible manufacturing systems.
B. exploiting the profit pool concept for competitive advantage.
C. coordinating the "extended" value chain by way of information technology.
®deriving benefits from highly focused and high technology markets.

20. A can be defined as the total profits in an industry

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