Blue Assist Swot Analysis

Blue Assist is also one of Best Buy’s great marketing ideas for people, this puts experts in the palm of your hand. How? Well if you have a problem choosing which television to buy, or if you need help to check the status of your recent order, Blue Assist can help you out. Blues Assist has a new live chat feature in the Best Buy mobile app. You can also get help with a simple touch of a button or you can also shake your phone, while the app is running, and get an expert’s help fast. This was added to the Best Buy app in 2015, and if you needed help before Blue Assist, you had the options to call or email, which were slow. This new idea was made to have a good fast way to shop and help customers with their questions. Blue Assist chats are made to be received by employees within seconds, you also have the choice to call Best Buy, request a call back, and send a quick email. Blue Assist can be used at any moment while shopping in the app, it can also be used if you are at a Best Buy store, or if you are at home and on the go.
Financial Profile When Best Buy got the new name in 1983 and then went public in 1985, the company
Therefore 11% of Best Buy’s revenue is due to the international segment of the company, which includes stores from Canada and Mexico too. From Canada, Best Buy have their stores under Best Buy mobile, Cell Shop, Future Shop, and Geek Squad, for Mexico they include sales under Best Buy Express, and Geek Squad brands. For the local part of Best Buy’s sales, they focus on about 92% in fiscal 2016. Best Buy includes Best Buy mobile, Geek Squad, Pacific Sales, and some small experience shops in their stores. This past year in 2016, the company generated most of their 45% total revenue from computer and mobile phone sales. 30% came of their revenue came from consumer electronic sales, while nearly 10% came from entertainment, 7% on appliances, 5% on services, and 1% on other