Blue Cross Blue Shield Association: Case Study
12 Part IV: Review of Relevant Competitors The Blue Cross Blue Shield Association (BCBSA) is a federation of 37 separate health insurance organizations and companies in the United States. Combined, they directly or indirectly provide health insurance to over 100 million Americans. The history of Blue Cross dates back to 1929, while the history of Blue Shield dates to 1939. The Blue Cross Association dates back to 1960, while its Blue Shield counterpart was created in 1948. The two organizations merged in 1982, forming the current association.
Blue Cross and Blue Shield insurance companies are licensees, independent of the association
(and traditionally of each other) offering insurance plans within defined regions under one or
both …show more content…
The largest non-investor owned member is Health Care Service Corporation.
Part V: Operations (Include details or add/delete sections in the context of your specific MBA concentration)
A. Purchasing
B. Processing, Manufacturing, Services
C. Marketing
D. Management Controls As my MBA concentration is in General Business and Finance the most relatable to my internship in this company is processing. As my role being one of a Business analyst, my work centered around recognizing relevant tasks and delegating the responsibilities through carefully written requirements approved by the business. At the beginning of my internship, I would start my work days with my supervisor. By spending the day with him and “shadowing” him, I was to get a better sense of my role and responsibilities. The work days were usually centered on meeting with the board and stakeholders (further on referred to as the “business”) to review what was needed to be implemented, or what processes needed to be revised. After a general understanding of what was necessary, my role was to research the implications of such a requirement to the
Blue Cross and Blue Shield insurance companies are licensees, independent of the association
(and traditionally of each other) offering insurance plans within defined regions under one or
both …show more content…
The largest non-investor owned member is Health Care Service Corporation.
Part V: Operations (Include details or add/delete sections in the context of your specific MBA concentration)
A. Purchasing
B. Processing, Manufacturing, Services
C. Marketing
D. Management Controls As my MBA concentration is in General Business and Finance the most relatable to my internship in this company is processing. As my role being one of a Business analyst, my work centered around recognizing relevant tasks and delegating the responsibilities through carefully written requirements approved by the business. At the beginning of my internship, I would start my work days with my supervisor. By spending the day with him and “shadowing” him, I was to get a better sense of my role and responsibilities. The work days were usually centered on meeting with the board and stakeholders (further on referred to as the “business”) to review what was needed to be implemented, or what processes needed to be revised. After a general understanding of what was necessary, my role was to research the implications of such a requirement to the