Bmw Case Study
BMW: The Power of Image.
Ellie Pugh, 369732
Interior Design, 2009.
BMWBMWBMWBMWBMWBMW
Abstract.
Title: Author: Hemis number: Tutor: Date:
BMW: The Power of Design. Ellie Pugh. 369732. Heather Coleman. January 2009.
To most consumers BMW is simply, a vehicle manufacturer. Is this company another faceless corporation whose only priority is to make its millions? Or have BMW spent the ninety years of their existence building a solid reputation based on quality? This dissertation will aim to investigate these questions by exploring the different and maybe in some cases, unknown elements of BMW. I will be touching upon the history of the company and how it has shaped the organisation through its design, architecture, advertising and most importantly the essence of the BMW brand. For consumers, brands can be one of the deciding factors during a purchase. This importance placed on the visual image of the company is an element BMW have always taken for the utmost importance and is an element at the core of this dissertation. The study then goes on to discuss BMW’s target market, their advertising methods and the results of these luxury vehicle media campaigns. This dissertation may provide an insight into the visual image of BMW assisting in the global success and variation of the car manufacturer.
Acknowledgements. I would like to thank my tutor Heather Coleman for taking this Dissertation step by step with me and answering any question I have thrown her way. A special mention must go to my partner Michael Tymms, for accompanying me on my research trip to Munich and my Mother Tracy Bagg, for many days of proof reading.
Table of Contents. Title Page………………………………………………...………………..………...i Abstract…………………………………………………………...………..……….ii Acknowledgments………………………………………………….........………...iii Table of Contents………………………………………………………..………....iv List of Illustrations………………………………………………………..………...v Main text: Introduction…………………………………………………………1 Chapter One: BMW,
Ellie Pugh, 369732
Interior Design, 2009.
BMWBMWBMWBMWBMWBMW
Abstract.
Title: Author: Hemis number: Tutor: Date:
BMW: The Power of Design. Ellie Pugh. 369732. Heather Coleman. January 2009.
To most consumers BMW is simply, a vehicle manufacturer. Is this company another faceless corporation whose only priority is to make its millions? Or have BMW spent the ninety years of their existence building a solid reputation based on quality? This dissertation will aim to investigate these questions by exploring the different and maybe in some cases, unknown elements of BMW. I will be touching upon the history of the company and how it has shaped the organisation through its design, architecture, advertising and most importantly the essence of the BMW brand. For consumers, brands can be one of the deciding factors during a purchase. This importance placed on the visual image of the company is an element BMW have always taken for the utmost importance and is an element at the core of this dissertation. The study then goes on to discuss BMW’s target market, their advertising methods and the results of these luxury vehicle media campaigns. This dissertation may provide an insight into the visual image of BMW assisting in the global success and variation of the car manufacturer.
Acknowledgements. I would like to thank my tutor Heather Coleman for taking this Dissertation step by step with me and answering any question I have thrown her way. A special mention must go to my partner Michael Tymms, for accompanying me on my research trip to Munich and my Mother Tracy Bagg, for many days of proof reading.
Table of Contents. Title Page………………………………………………...………………..………...i Abstract…………………………………………………………...………..……….ii Acknowledgments………………………………………………….........………...iii Table of Contents………………………………………………………..………....iv List of Illustrations………………………………………………………..………...v Main text: Introduction…………………………………………………………1 Chapter One: BMW,
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