Bmw Swot Analysis
STRENGTHS
• Logo-BMW’s white-and-blue logo is recognizable worldwide, and recalls the company’s start as an aircraft engine manufacturer. It symbolizes a pilot’s view through a propeller as alternating white and blue segments.
• Most successful multi-brand premium car manufacturer-BMW has three brands, BMW, MINI, and Rolls-Royce. They delivered 141,952 BMW, MINI and Rolls-Royce automobiles in 2007 and sales increased by 7.4% from the previous year.
• Super luxury Rolls Royce car-The Rolls-Royce phantom holds the number one position in the super-luxury car segment. The Phantom was launched in 1993, and the final assembly, as well as all-wood and leatherwork are custom made for each customer 's individual specifications. The plant where they are produced, the Goodwood plant in England, contains only two robots to paint the space frame body; all other work is done by hand, in keeping with the Rolls-Royce tradition.
• Spends one of the highest revenues on R&D-BMW Group employs about 8,000 people worldwide within the research & development (R&D) network and has invested millions of dollars over the years. They employ engineers, designers, model builders, computer experts, and scientists of various disciplines FIZ co-ordinates and optimize research activities across the group to create the BMW cars of the future.
• Brand-BMW ranked in the top 20 most recognized global brands. BMW is now the only multi-brand automaker that utilizes a pure, premium brand strategy. The objective behind this strategy is to generate higher income per vehicle on the basis of products with a high intrinsic value and a strong brand image. Their brand ranked number 15 in 2006.
• Longevity-Bavarian Motor Works (BMW) was formed in 1916 after two small aircraft engine manufacturers merged. In 1923, BMW began to build motorcycles, then its first car in 1928.
• Driving School-Many manufacturers have associations with driving schools; BMW runs its own. The BMW Performance Center,
• Logo-BMW’s white-and-blue logo is recognizable worldwide, and recalls the company’s start as an aircraft engine manufacturer. It symbolizes a pilot’s view through a propeller as alternating white and blue segments.
• Most successful multi-brand premium car manufacturer-BMW has three brands, BMW, MINI, and Rolls-Royce. They delivered 141,952 BMW, MINI and Rolls-Royce automobiles in 2007 and sales increased by 7.4% from the previous year.
• Super luxury Rolls Royce car-The Rolls-Royce phantom holds the number one position in the super-luxury car segment. The Phantom was launched in 1993, and the final assembly, as well as all-wood and leatherwork are custom made for each customer 's individual specifications. The plant where they are produced, the Goodwood plant in England, contains only two robots to paint the space frame body; all other work is done by hand, in keeping with the Rolls-Royce tradition.
• Spends one of the highest revenues on R&D-BMW Group employs about 8,000 people worldwide within the research & development (R&D) network and has invested millions of dollars over the years. They employ engineers, designers, model builders, computer experts, and scientists of various disciplines FIZ co-ordinates and optimize research activities across the group to create the BMW cars of the future.
• Brand-BMW ranked in the top 20 most recognized global brands. BMW is now the only multi-brand automaker that utilizes a pure, premium brand strategy. The objective behind this strategy is to generate higher income per vehicle on the basis of products with a high intrinsic value and a strong brand image. Their brand ranked number 15 in 2006.
• Longevity-Bavarian Motor Works (BMW) was formed in 1916 after two small aircraft engine manufacturers merged. In 1923, BMW began to build motorcycles, then its first car in 1928.
• Driving School-Many manufacturers have associations with driving schools; BMW runs its own. The BMW Performance Center,