Bmw Statigies in India
WIntroduction
BMW Group manufactures products under three brands: BMW, MINI and Rolls-Royce Motor Cars. As a worldwide organisation, BMW Group has a long and established heritage of manufacturing premium products. This section offers an overview of the Company.
BMW Group headquarters is located in Munich at D-80778, Munich, Germany .
In 1973, the Viennese architect Karl Schwanzer revealed his design for BMW Group's head office the 'Four-Cylinder'. The building located next to Munich's Olympic Park, is considered an architectural masterpiece.
The corporate logo of BMW
The famous white and blue symbol of BMW stems from the company's origins as aeroplane engine manufacturers.
Many aircraft were painted in regional colours and those of the Bavarian Luftwaffe were the Bayern white and blue.
It is said that the pilot's view through the propeller was one of white and blue alternating segments.
Through the years this image has become stylised into solid quarters of blue and white to declare the identity of today's BMW cars and motorcycles. Since the end of the 1970s BMW has worked to create a standardised international image in terms of statement and presentation so that today whenever people encounter the company's symbols they recognise BMW.
Bayerische Motoren Werke AG pronunciation (help·info) (English: Bavarian Motor Works), commonly known as BMW, is a German automobile, motorcycle and engine manufacturing company founded in 1917. BMW is headquartered in Munich, Bavaria, Germany. It also owns and produces Mini cars, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad. In 2010, the BMW group produced 1,481,253 automobiles and 112,271 motorcycles across all its brands. BMW is part of the "German Big 3" luxury automakers, along with Audi and Mercedes-Benz, which are the three best selling luxury automakers in the world.
The BMW Group strategy?
At the end of September 2007, BMW Group took on a new strategic
BMW Group manufactures products under three brands: BMW, MINI and Rolls-Royce Motor Cars. As a worldwide organisation, BMW Group has a long and established heritage of manufacturing premium products. This section offers an overview of the Company.
BMW Group headquarters is located in Munich at D-80778, Munich, Germany .
In 1973, the Viennese architect Karl Schwanzer revealed his design for BMW Group's head office the 'Four-Cylinder'. The building located next to Munich's Olympic Park, is considered an architectural masterpiece.
The corporate logo of BMW
The famous white and blue symbol of BMW stems from the company's origins as aeroplane engine manufacturers.
Many aircraft were painted in regional colours and those of the Bavarian Luftwaffe were the Bayern white and blue.
It is said that the pilot's view through the propeller was one of white and blue alternating segments.
Through the years this image has become stylised into solid quarters of blue and white to declare the identity of today's BMW cars and motorcycles. Since the end of the 1970s BMW has worked to create a standardised international image in terms of statement and presentation so that today whenever people encounter the company's symbols they recognise BMW.
Bayerische Motoren Werke AG pronunciation (help·info) (English: Bavarian Motor Works), commonly known as BMW, is a German automobile, motorcycle and engine manufacturing company founded in 1917. BMW is headquartered in Munich, Bavaria, Germany. It also owns and produces Mini cars, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad. In 2010, the BMW group produced 1,481,253 automobiles and 112,271 motorcycles across all its brands. BMW is part of the "German Big 3" luxury automakers, along with Audi and Mercedes-Benz, which are the three best selling luxury automakers in the world.
The BMW Group strategy?
At the end of September 2007, BMW Group took on a new strategic