Media such as magazines, television commercials, and printed advertisements often digitally alter images of models to look 'ultra-thin'. The media uses soft-focus cameras, airbrushing, photoshop editing and filters to make images that portray unrealistically perfect ‘ideal’ people. As a result of these warped images in the media, many people try to reach this impossible beauty standard. They might diet or exercise rigorously and still never look as perfect as the edited bodies they see all around them. This is because no one looks like these images, not even the supermodels and actors in the original photographs. The media might say they don’t think that they’re responsible for negatively affecting anyone’s body image or well being because it’s assumed that consumers realize the images have been edited, but do people really know that?
The effects of the unrealistic portrayal of the human body in the media have real consequences for the influenceable minds of the public. It has been proven through scientific studies that girls and women who observe such images of an “ideal” body type often report greater body image dissatisfaction than those who are not subjected to the images. Teen girls, in particular, are fooled by the media’s stereotypical ideas of beauty. In one study, the ideal girl was described as 5 ft 7