Boeing Startegic Analysis

Dynamics of Strategy
Evaluation of external business environment of Boeing
A critical assessment of the strategic resource capability (strategic fit)
Provide detailed recommendations after assessment of the feasibility, acceptability and suitability of Boeing
A detailed implementation plan
NOTE: SEE APPENDICES FOR DETAILED ANALYSIS

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TABLE OF CONTENTS

1. INTRODUCTION------------------------------------------------------------------------------------- 03
2. VISION, MISSION, GOALS, AND OBJECTIVES ----------------------------------------------- 03
3. STRATEGIC ANALYSIS ----------------------------------------------------------------------------- 04
3.1 INTERNAL ANALYSIS -------------------------------------------------------------------- 04
3.1.1 RESOURCE-BASED VIEW ---------------------------------------------------- 04
3.1.2 VALUE CHAIN ANALYSIS ----------------------------------------------------- 06
3.1.3 FINANCIAL ANALYSIS --------------------------------------------------------- 07
3.2 EXTERNAL ANALYSIS -------------------------------------------------------------------- 08
3.2.1 PEST ANALYSIS ---------------------------------------------------------------- 08
3.2.2 PORTER’S FIVE FORCES ------------------------------------------------------ 09
3.3 SUMMARY --------------------------------------------------------------------------------- 10
3.3.1 SWOT ANALYSIS --------------------------------------------------------------- 10
3.3.2 KEY STRATEGIC ISSUES ------------------------------------------------------ 12
4. FUTURE STRATEGIC DIRECTION ---------------------------------------------------------------- 13
4.1 STRATEGY FORMULATION ------------------------------------------------------------ 13
4.2 CRITICAL REVIEW OF

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