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Book Report-Caribbean Civilization (Beyond Massa ) 2014

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Book Report-Caribbean Civilization (Beyond Massa ) 2014
Aleema Chinchamee
Aakeil Murray
FOUN1101: Caribbean Civilization
14 November 2014
Beyond Massa: Sugar Management in the British Caribbean, 1770-1834.
Dr. John Campbell is a lecturer at the University of the West Indies; St. Augustine campus. He specializes on Caribbean civilization and culture. In this book, “Beyond Massa: Sugar Management in the British Caribbean, 1770-1834”, he aims to describe the complexity of the relationship between the enslaved and their masters, as well as providing a revisionist perspective based on the evidence, which contradicts many previous and present conclusions made about slavery. He used present day analysis to analyze these past events. The main setting of the book was the Golden Grove sugar estate and plantation on the island of Jamaica, in the Caribbean, where he spoke about the actions of the plantation manager, Simon Taylor and his employer and absentee owner, Chaloner Arcedekne, based on the many letters communicated between them. During the late seventeenth century and early eighteenth century, Jamaica was the only British colony in the Caribbean making a great number of profits from their sugar plantations because on its size compared to the other British colonies. His main focus in this book was the approach used by owners and managers of the estate such as; the contemporary Human Resource Management strategies exercised because punishment was not considered “enough” to ensure production by the enslaved people. Emphasis on the ideological strategies was described, where of the enslaved created free spaces for themselves, role of women was discussed and changing of the sugar estate management. Human Resource Management (HRM) is defined as “a strategy and coherent approach to the management of an organization’s most valued assets-the people working there who individually and collectively contribute to the achievement of the objectives of the business”1 This method of management is considered contemporary with respect to the



Bibliography: Campbell, J. F. Beyond Massa: Sugar Management in the British Caribbean, 1770-1834. N.p.: Calaloux Publications, 2012. Michael Armstrong, A Handbook of Personnel Management Practice (London: 1995 ed.),42.

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