Language in my Thought and my Action
Since I was born, I have been learning languages consciously and unconsciously without asking why. S.I. Hayakawa and Alan R. Hayakawa‘s Language in Thought and Action remind me the goal of the study of language – to learn to think more clearly, to speak and to write more effectively, and to listen and to read with greater understanding.
This book is divided into 2 parts, the functions of language and language and thought. The deepest debt of the author in this book is to the general semantics. It is designed to educate the reader using concepts that are first explained in straightforward terms and then illustrated by excellent examples that further exemplify the basic concept of each chapter. I found the idea of informative Connotations and affective Connotations and the distinctions between The Open and Closed Mind; the concepts of Cooperation; and concept of Symbolism in Advertising especially helpful. Those can be applied to my work, my understanding of mass media and my daily life respectively.
What I have learnt form this book in relation to my work
Informative and Affective Connotation
Informative connotation is roughly reports about things, while affective connotation is roughly our feelings about things. Take Barack Obama as an example, he was sworn in as the 44th President of the United States at begging of year 2009. His winning due to his affective and emotional language when did the speech. Let peruse a part of his Inauguration Speech at that time:
“With hope and virtue, let us brave once more the icy currents and endure what storms may come. Let it be said by our children's children that when we were tested we refused to let this journey end, that we did not turn back nor did we falter; and with eyes fixed on the horizon and God's grace upon us, we carried forth that great gift of freedom and