Boutique Business Plan
SHRESHTA Your Dreams… Our Designs!!!
BUSINESS PLAN
CONTENTS Sl. No. | Particulars | Pg. No. | 123456789 | Introduction Mission, vision & Objectives Organizational structure Marketing mix * Product * Price * Place * PromotionSWOT analysis * Strengths * Weakness * Opportunities * ThreatsUnique Selling Proposition Legal formalities Financial plan Future plans | 1234810101116 |
INTRODUCTION
Clothing is a beautiful visual demonstration of the social and emotional needs of people wearing it. It also portrays in a clearly understood visual manner, what people of different cultures and styles want socially. Fashion, through times, has gone through so many rapid changes and bizarre extremes that it has examples of nearly every kind of clothing function.
The market of this enterprise is quite scattered and unorganized. There are a few major players in Boutique business and there is a massive potential in this field, if one has the ability to design and market his/her products through introducing innovative designs.
The Indian consumer has undergone a remarkable transformation. India’s population is very young. Most consumers have been exposed to the standards of living and consumer culture abroad. This generation is also making money at a younger age. As a result they are ready to spend most of their income on apparel, accessories, and electronics.
Shreshta, a Sanskrit word which means “beauty” and “excellence”, defines the basic motive behind its establishment: Providing excellent outfits with beautiful designs. The tagline “Your dreams, our designs” portrays its unique feature of customer satisfaction through customization. Shreshta is a woman owned, woman oriented store. Shreshta will carry Ready-to-Wear designer and casual/contemporary apparel & accessories for women with extensive range fabrics and designs making it a “one
BUSINESS PLAN
CONTENTS Sl. No. | Particulars | Pg. No. | 123456789 | Introduction Mission, vision & Objectives Organizational structure Marketing mix * Product * Price * Place * PromotionSWOT analysis * Strengths * Weakness * Opportunities * ThreatsUnique Selling Proposition Legal formalities Financial plan Future plans | 1234810101116 |
INTRODUCTION
Clothing is a beautiful visual demonstration of the social and emotional needs of people wearing it. It also portrays in a clearly understood visual manner, what people of different cultures and styles want socially. Fashion, through times, has gone through so many rapid changes and bizarre extremes that it has examples of nearly every kind of clothing function.
The market of this enterprise is quite scattered and unorganized. There are a few major players in Boutique business and there is a massive potential in this field, if one has the ability to design and market his/her products through introducing innovative designs.
The Indian consumer has undergone a remarkable transformation. India’s population is very young. Most consumers have been exposed to the standards of living and consumer culture abroad. This generation is also making money at a younger age. As a result they are ready to spend most of their income on apparel, accessories, and electronics.
Shreshta, a Sanskrit word which means “beauty” and “excellence”, defines the basic motive behind its establishment: Providing excellent outfits with beautiful designs. The tagline “Your dreams, our designs” portrays its unique feature of customer satisfaction through customization. Shreshta is a woman owned, woman oriented store. Shreshta will carry Ready-to-Wear designer and casual/contemporary apparel & accessories for women with extensive range fabrics and designs making it a “one