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Boutique Hotels
Group Report: Boutique Hotels in the UK and France– Group University of Surrey The Hospitality Business Group Assignment

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Group Report: Boutique Hotels in the UK and France– Group Contents: 1. Introduction 2. History of Boutique Hotels 2.1. Where the story started 2.2. The name – Boutique 3. Characteristics of Boutique Hotels 3.1. Unique 3.2. Size 3.3. Location 3.4. Structure of the sector 4. UK 4.1. Key Players 4.2. Staffing 4.3. Price 4.4. Target Market 4.5. Location 5. France 5.1. Key Players 5.2. Staffing 5.3. Price 5.4. Target Market 5.5. Location 6. Service Offerings 6.1. UK 6.2. France 6.3. UK and France Compared 7. Current Issues and Performance 7.1. UK 7.2. France 8. Future Growth 8.1. Graph 1 8.2. Graph 2 8.3. Rate of Growth 9. Reasons for Growth 9.1. UK 9.2. France 10. Conclusion 11. References 12. Appendices Illustrations: Figure 1 Figure 2 Figure 3 Figure 4 4 7 7 8 Page: 3 3 3 3 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 5 5 5 5/6 6 6 6 6/7 7 7 7 8 8 8 8 8 8 9/10/11 11

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Group Report: Boutique Hotels in the UK and France– Group Boutique Hotels in the UK and France 1. Introduction For our report and presentation we have decided to look at the Hospitality sector of Boutique hotels in the UK and France, the areas we have studied include the history and background of the sector, location characteristics, product and service offering and current issues and future trend. 2. History of Boutique Hotels 2.1. Where the story started Ambiguity surrounds the history of this hospitality sector but our research shows that it began in 1984 with two business men called Steve Rubell and Ian Schrager. Though they weren‟t part of the industry at the time, they decided to open a innovative and different hotel, this now known as the start of the Boutique industry called „Morgans‟ located on Madison Avenue, New York. (Bizymoms Hotels, website, date unknown). 2.2. The name-Boutique The name „Boutique‟ was thought up by Rubel. He decided


References: 6.1. (2011). France, 4 652 '00.29"N, 0 53 '57.66"E, 149. 731.30. [Accessed 5th December 2011]. Available from: earth.google.com. Big Hospitality, 2011.UK performance the past, present and future. [Online] Available at: www.bighospitality.co.uk/Trends-Reports/UK-hotel-performance-the-past-present-and-future [Accessed 1 December 2011] Big Hospitality, Unknown Date, UK Hotel Report, available at: http://www.bighospitality.co.uk/Trends-Reports/UK-hotel-performance-the-past-present-and-future, (accessed December 2011) Bizymoms Hotels, date unknown, The History of Boutique Hotels, [online] Available at: http://www.bizymoms.com/besthotels/boutique-hotel.html [Accessed 12 November 2011]. Boutique Hotels, date unknown, Homepage, [online] Available at: http://www.boutiquehotelswebsite.co.uk/ [Accessed 12 November 2011]. Callan, R.J, Fearon R, (1997). Town house hotels - an emerging sector. International Journal of Contemporary Hospitality Management, Vol. 9 Iss: 4, pp.168 – 175. Caterer and Hotel keeper(2010).Tim and Kit Kemp-what we think. Available at:http://www.caterersearch.com/Articles/01/07/2010/334121/Caterersearch.com-100-Tim-and-KitKemp.htm (Accessed 22rd November 2011) Deloitte, March 2011, French Hotel Industry Performances, [online] Available at: http://rss.hsyndicate.com/file/152004581.pdf, [Accessed 10 December 2011] Design Hotels (2011) Murano Resort Paris, available at: http://www.designhotels.com/hotels/europe/france/paris/murano_resort_paris (accessed November 26th 2011) Hotel facilities for a number of boutique hotels in France (2011) Available at: http://www.greatsmallhotels.com/france/blanquefort/boutique-hotels/chateau-grattequina Accessed on: 16th December 2011) Hotel Facilities for a number of boutiques (2011) Available at: http://www.mrandmrssmith.com/us/hotel-search-results. (Accessed on December 16th 2011) Hotel Facilities for a number of boutiques (2011) Available at: http://www.mrandmrssmith.com/us/hotel-search-results. (Accessed on December 16th 2011) Hotel Petit Paris (2011), Home Page, available at: http://www.hotelpetitparis.com/uk/index.php. (Accessed 21st November 2011) Hughan Design,(2011). Boutique Hotel Sumit 2011, Available at: http://hughandesign.com/news/category/hd-news/boutique-hotel-summit-2011.(Accessed 11th November 2011). 9 Group Report: Boutique Hotels in the UK and France– Group HVS, 2008. Paris, France- Upscale and Luxury Hotel Market Snapshot [Online] Available at: www.hvs.com/Content/2901.pdf [Accessed 1 December 2011] HVS, July 2009, Paris, France- Upscale and Luxury Hotels Market Snapshot, [online] Available at: http://www.hvs.com/Content/2901.pdf, [Accessed 10 December 2011] Jones, P, 2003, Introduction to Hospitality Operations An Indespensable Guide to the Industry, Published By Cengage 2003, pp. 41-43. Le Placide Hotel, 2011.Le Placide Hotel [Online] Available at: http://www.leplacidehotel.com/English.phtml [Accessed 2 December 2011] Lucienne Anhar - HVS International. (2001). The Definition of Boutique Hotels . Available at: http://www.hospitalitynet.org/news/4010409.search?query=lucienne+anhar+boutique+hotel . (Accessed 14th November). Lucienne Anhar (2001) The Definition of Boutique Hotels. Available at: http://www.hospitalitynet.org/news/4010409.search?query=lucienne+anhar+boutique+hotel. Accessed on: December 15th 2011) Malmaison Hotel(2010). Working at the mal. Available at: www.malmaison.com/working-at-themal.aspx (Accessed 22rd November 2011). Mr and Mrs Smith (2011) Budget boutique hotels. Avaliable at: http://www.mrandmrssmith.com/budget-boutique-hotels. (Accessed 17th Dec 2011) Mr and Mrs Smith, 2011, La Réserve Ramatuelle. Available at: http://www.mrandmrssmith.com/luxury-hotels/la-reserve-ramatuelle (accessed 15th November 2011) Mr and Mrs Smith. (2011). Nearwater Hotel. Available: http://www.mrandmrssmith.com/luxuryhotels/nearwater. Last accessed 8th November 2011. Mrs and Mrs Smith, 2011., Le Tresor. Available at: http://www.mrandmrssmith.com/luxury-hotels/letresor (accessed 15th November 2011) People 1st. (no date). Women 1st. Available at: http://www.people1st.co.uk/webfiles/Business%20Solutions/Women%201st/Case%20Studies/Wome n_1st_Malmaison_Hotel_Du_Vin_July_2011.pdf . (Accessed 7th December 2011). PwC, March 2011, UK hotels forecast2011 and 2012: how big a party for hotels in 2012?, [online] Available at: www.pwc.co.uk/hospitalitydirections, [Accessed 10 December 2011] PwC, March2011, UK hotels forecast2011 and 2012: how big a party for hotels in 2012?, [online] Available at: www.pwc.co.uk/hospitalitydirections, [Accessed 10 December 2011] Schofield Publishing Ltd. (2010). Staying Fresh. Available at: http://www.foodchainmagazine.com/article-page.php?contentid=10657&issueid=330 . (Accessed 7th December 2011). Sean Hennessey (2011) “Preparing for 'Boutique 2.0 ' and beyond”. Available at: http://www.hotelnewsnow.com/Articles.aspx/7130/Preparing-for-Boutique-20-and-beyond. Accessed on December 14th 2011). 10 Group Report: Boutique Hotels in the UK and France– Group Telegraph (2011), The world 's most expensive hotel rooms, available at: http://www.telegraph.co.uk/travel/picturegalleries/7250922/The-worlds-most-expensive-hotelrooms.html?image=7 (accessed November 17th 2011) The Chocolate Boutique Hotel (2011) Available at: http://www.thechocolateboutiquehotel.co.uk/ Accessed on December 16th 2011) The Move Channel, February 2011, London luxury hotels to increase as games draw closer, [online] Available at: http://www.themovechannel.co.uk/news/398f3d92-4ec7/, [Accessed 10 December 2011] 12.Appendices: Case Study: Le Placide Hotel, Paris It is located in the heart of Saint-Germain and it can be described in three different statements: •Luxury and modernity in a city like Paris: as Paris is an old city, this hotel is luxurious and very modern as it is Hi-tech and each room/floor is decorated differently. •Have extra service and products to attract more customers; brand positioning on soaps, pet friendly and also offers room service. •Comfortable and elegant design at the same place Le Placide Hotel is luxurious but at the same time comfortable, because on the floors they provide comfortable sofas and cushions where to seat. It is elegant as you can see, but it is relax for making customers feel like at home. (Le Placide Hotel, 2011) 11
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