Rosewood’s current focus strategy is on the unique experience in a niche market. By implementing a CBS - they are going to a differentiation strategy that provides unique local experience to the customer and targets the whole luxury industry, which significantly increases their customer pool. Based on Boston Consulting Group’s Growth- share matrix, which strictly looks at market share and growth, Rosewood’s growth rate and overall market share place them in the question mark’s category. This indicates that Rosewood provides a unique product/service the market wants and has the potential to grow. In order to expand their customer pool and market share, Rosewood needs to grow/develop product, advertising, and/or distribution which they will be able to do by implementing the CBS. The first step in validating this strategy is to perform an assessment of
Rosewood’s current focus strategy is on the unique experience in a niche market. By implementing a CBS - they are going to a differentiation strategy that provides unique local experience to the customer and targets the whole luxury industry, which significantly increases their customer pool. Based on Boston Consulting Group’s Growth- share matrix, which strictly looks at market share and growth, Rosewood’s growth rate and overall market share place them in the question mark’s category. This indicates that Rosewood provides a unique product/service the market wants and has the potential to grow. In order to expand their customer pool and market share, Rosewood needs to grow/develop product, advertising, and/or distribution which they will be able to do by implementing the CBS. The first step in validating this strategy is to perform an assessment of