Bowtech Archery Case Study

Overview of the leading manufacturers of bows. Company BOWTECH Archery

BOWTECH Archery is a manufacturing giant. The company is trying to produce the

entire range on the market bows and crossbows. In the beginning of its path BOWTECH

has tried maximally to absorb the brands, extending its presence on the market

through mergers and acquisitions, that is, the method of financial asset

management. The Company actively has evolved on several fronts, even by duplicating

the market niches. BOWTECH develops the crossbows and produces the budget bows.

Over time, the company has managed to place their brands on narrow target niches

where they are leaders. Recursive crossbows are the best at the Excalibur. Stryker

represents a segment
of the cheap unpretentious crossbows. The company does not

have its own models in its purest form.

The Diamond Archer also manufactures the budget bows. The company’s done the basic

rate in the top segment on the block bows. Over time, BOWTECH began to design at

once some of lines of compound bows of different firms.

Until some time in the manufacture the compound bows the company has used the

patent system Hoyt and then Darton-Archer. Over time, the company began to promote

their own engineering ideas of patent character, aimed at improving the performance

characteristics of the bows. The developments have focused on increasing of the

kinetic energy, the speed of arrow’s flight, and so on.

The company sought to obtain a “record-breaking the bow.” However, in result the

bows were produced the sharp, antsy, with large vibrations and deviations while

firing.

Later BOWTECH chose a different strategy to promote and created quite a strong team

of engineers. They were supposed give to models the quality, that is demanded by

consumers. Patenting of system of binary blocks became a turning point in the firm.

The use of such a system has long been known in engineering, but BOWTECH first

patented their understanding of this design. The inclusion in a team the Canadian

family Shokko in represented of well-known professionals father and daughter Eve

became the second major step. They began face of several brands, including the

special of authorized lines compound bows for women signed from Eve.

A binary block is modification of system on 3 slots. Wire ropes are fixed to the

upper and lower block, and not on the shoulders of bow, as in the other designs.

Unlike other systems, the binary system has two “block-to-block” cables of control.

It is done via “floating” a system. The system allows you to automatically align

imbalance of shoulders or deviations in the length of bowstring and cable.

Technically, it is a self-correcting system that has no problems with

synchronization. The system provides a perfectly straight and equable a sortie of

arrow.

The bifurcated ends can not be used to adjust the parallelism of the shoulders, the

axes and the blocks. This is the only drawback of the system. Binary blocks in the

hands of the senior Shokko and models of lineup for women in the hands of Eve are

the main products of BOWTECH in the market of compound bows. The models of other

lines are not competitive for companies Hoyt and BEAR. Products Hoyt is quite

expensive. BEAR Company is not going to satisfy the massive demand on models of

bows of TOP line. Therefore BOWTECH successfully occupies a niche of hunting brand.