Bp Management and Strategies Research Paper
British Petroleum and Recommendations for Improvement and Success
Abstract
This paper will look at British Petroleum, BP, one of the largest oil companies in the world. Following the Gulf Oil Spill does BP have sustainability in this market? This paper will examine the early history of the company. It will look at the competitive advantages of the organization by looking at its SWOT analysis. The company’s market strategy will be examined including its growing interest into alternative fuels. Its internal structure will be compared to the persona that BP is trying to convey that they are a globally friendly company with interests in developing low and no carbon emission fuels.
British Petroleum, BP, is one of the largest oil and petroleum companies in the world. With a history spanning more than one hundred years, BP has placed itself among the elite of businesses. Some of the most prestigious names in business and politics have their histories intertwined with BP. Names like John D. Rockefeller and Winston Churchill line the history of this organization. From its start in 1901, BP, then called Anglo-Persian Oil, dedicated itself to finding oil and natural gas where no one expected. Its rise to fame was in the sands of the Middle East. It was the first to find some of the richest deposits of oil the world had ever seen. It was one of the first to tap huge oil deposits in Alaska and build the pipeline that would bring it all down to the lower 48 states. They have huge investments in offshore drilling. They find the juice that keeps the world’s cars moving.
Not everything has been rosy for the oil giant. In the early days when cars were just a fad for the wealthy, there was not enough sales of oil to justify the huge expenses incurred in retrieving the liquid gold. The company almost folded on several occasions being saved through various contacts in high places. The company has endured national takeovers of their plants, the loss of drilling rights and
Abstract
This paper will look at British Petroleum, BP, one of the largest oil companies in the world. Following the Gulf Oil Spill does BP have sustainability in this market? This paper will examine the early history of the company. It will look at the competitive advantages of the organization by looking at its SWOT analysis. The company’s market strategy will be examined including its growing interest into alternative fuels. Its internal structure will be compared to the persona that BP is trying to convey that they are a globally friendly company with interests in developing low and no carbon emission fuels.
British Petroleum, BP, is one of the largest oil and petroleum companies in the world. With a history spanning more than one hundred years, BP has placed itself among the elite of businesses. Some of the most prestigious names in business and politics have their histories intertwined with BP. Names like John D. Rockefeller and Winston Churchill line the history of this organization. From its start in 1901, BP, then called Anglo-Persian Oil, dedicated itself to finding oil and natural gas where no one expected. Its rise to fame was in the sands of the Middle East. It was the first to find some of the richest deposits of oil the world had ever seen. It was one of the first to tap huge oil deposits in Alaska and build the pipeline that would bring it all down to the lower 48 states. They have huge investments in offshore drilling. They find the juice that keeps the world’s cars moving.
Not everything has been rosy for the oil giant. In the early days when cars were just a fad for the wealthy, there was not enough sales of oil to justify the huge expenses incurred in retrieving the liquid gold. The company almost folded on several occasions being saved through various contacts in high places. The company has endured national takeovers of their plants, the loss of drilling rights and
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