Brac Solar Panel
Acknowledgements
First of all, we would like to thank the Almighty Allah for blessing us with the strength, aptitude and patience for successfully completing this report. We would like to thank our Faculty Advisor, Ms. Farzan Mitu for giving us the opportunity to work on this report. we have been able to compile and complete this report in a comprehensive manner due to the guidance, support and counseling that she has provided us during this period. we have tried our best to implement her constructive suggestions while doing this report.
We would also like to take this opportunity to acknowledge the help provided to us by some personals of the company. Finally our sincere thanks go to each and everyone who has helped and supported us significantly in different stages during working on this report. E x e c u t i v e S u m m a r y
We made our marketing plan for BRAC SOLAR PANEL which is a sister concern of BRAC. BRAC SOLAR PANEL is being launched by BRAC, and is promoted through this two month long campaign, starting from May 1, 2012
BSP is solar housing system which can be used for running most of the daily electronics equipment. BSP is totally different from other solar housing system because this solar housing system is specially made for urban areas. Our product has different features; people chose the better package in terms of their income.
The people those who are going to build a new home or buy a new home or apartment are the actual customer for our product. The primary target market for BSP is urban family from middle income class and higher income class. Secondary target market for BSP is sub urban people. The promotional campaign will begin by providing our advertisement on television and newspaper at the beginning of May. For first 15 days advertisement frequency will be higher for television and for the first week we will show our advertisement with big spaces in newspaper, by the time
First of all, we would like to thank the Almighty Allah for blessing us with the strength, aptitude and patience for successfully completing this report. We would like to thank our Faculty Advisor, Ms. Farzan Mitu for giving us the opportunity to work on this report. we have been able to compile and complete this report in a comprehensive manner due to the guidance, support and counseling that she has provided us during this period. we have tried our best to implement her constructive suggestions while doing this report.
We would also like to take this opportunity to acknowledge the help provided to us by some personals of the company. Finally our sincere thanks go to each and everyone who has helped and supported us significantly in different stages during working on this report. E x e c u t i v e S u m m a r y
We made our marketing plan for BRAC SOLAR PANEL which is a sister concern of BRAC. BRAC SOLAR PANEL is being launched by BRAC, and is promoted through this two month long campaign, starting from May 1, 2012
BSP is solar housing system which can be used for running most of the daily electronics equipment. BSP is totally different from other solar housing system because this solar housing system is specially made for urban areas. Our product has different features; people chose the better package in terms of their income.
The people those who are going to build a new home or buy a new home or apartment are the actual customer for our product. The primary target market for BSP is urban family from middle income class and higher income class. Secondary target market for BSP is sub urban people. The promotional campaign will begin by providing our advertisement on television and newspaper at the beginning of May. For first 15 days advertisement frequency will be higher for television and for the first week we will show our advertisement with big spaces in newspaper, by the time