Branch Tech Case

Branch Tech officially began in Shanghai, China when two men, marketer Edmond Brown and electrical engineer Samuel Lee bought their first work complex. Brown and Lee met in college at Fudan University both had a passion to design and build. Together they began working in their garage and building machines. Seeing and wanting to move onto bigger things, they started a company that creates, innovates, and solves problems. The two men joined with Dongfeng, a car manufacturer, to make various models of a robotic arm designed to make and assemble various car parts. Better engineered automobile are the result of precision tool engineering. The various automation done by the robotic arm eliminates the human error factor in manufacturing process. A quality-built vehicle means a satisfied customer, and a satisfied customer means a repeat customer.
In the first two months of having the arms used in Dongfeng production rate increased substantial. Dongfeng were making twenty times as many vehicles. The company was able to expand creating more factories and hiring more employees to meet demand. The increase in demand of customer product called for increase
The cranes use huge claws to move the shipping containers onto the giant barges. Smaller trucks transport the containers to the base of the crane on the dock. The cranes take them off of the truck and are able to position them onto the barge in an orderly fashion. The aerial view from the operation deck allows the workers to position the containers on the boat in a fashion that reduces the extra space allowing the boat the carry more. Drone’s use precise measurement and transports the information back to the crane operator which allows them to place within centimeters without bumping. This process has helped in transporting with less freight damage. The overall placement is precise and the closeness of the containers allows for little movement during