* To inform and persuade audience about the Brand’s Innershine OPC beauty drink which can bring them benefit as show as below: * To restore and maintain beauty and youthfulness of skin from within the body. * To strengthen the skin’s collagen, and thus make the skin become firm and youthful always. * To protect the skin against further damage.
* To Increase brand equity * Brand’s is leading healthy supplement brand in the market which is uphold the principal of selecting natural ingredient to produce the healthy supplement products. * Using Penny Tai (Malaysia’s famous singer) as the brand ambassador. * Penny Tai as a representative of Asia modern women which is one of the target market.
Product Features: Unique Sellling Proposition (USP) * Formulated with OPC (Oligomeric Proanthocyanidins Complexes) which includes berry essence with grape seed extract. There are 5 types of quality berries from US and Europe inside the essence which are Acai Berry, Blueberry, Blackcurrant, Aronia and Cranberry.
* OPC contains antioxidants properties: * 20 times more powerful than Vitamin C * 50 times more powerful than Vitamin E
* OPC offers 2 approach to skin protection: * Combat and neutralize free radicals. * Free radical which known as highly reactive compound that will cause oxidative damage to skin and also will faster the aging process. * Besides that, environment pollutants such as alcohol, cigarette smoke, chemicals, stress, and UV rays also are the causes of damage in cellular structure.
* Locking and Strengthening * Our body produces collagen which helps to keep the skin firm and young, but collagen will lost and damage over time. Thus, it is very important to