Brand and Pepsi
Table of Contents 1.0 Introduction 2
2.0 Decision Making Process 2
3.0 Need Recognition & Problem Awareness 3
4.1 Motivation 3
4.2 Motivation and Involvement 3 - 4
4.3 Promotion 4
4.0 Information Search 4
5.4 Culture and Subculture 4 - 5
5.5 Memory 5
5.6 Product 6 - 7
5.7 Promotion 7
5.0 Evaluation of Alternatives 7
6.8 Attitudes 7
6.9 Product 7 - 8
6.10 Price 8 - 9
6.11 Promotion 9-10
6.12 Personality 10
6.0 Purchase 10
7.13 Place and Distribution 11
7.14 Price and Lifestyle 11
7.0 Post Purchase Evaluation 12
8.0 Conclusion 12 - 13
9.0 Bibliography and References 14
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1.0 Introduction
Pepsi was first introduced as "Brad 's Drink" in New Bern, North Carolina, United States, in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe. Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy.
In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1909, automobile race pioneer Barney Oldfield was the first celebrity to endorse Pepsi-Cola, describing it as "A bully drink...refreshing, invigorating, a fine bracer before a race." The advertising theme "Delicious and Healthful" was then used over the next two decades. In 1926, Pepsi received its first logo redesign since the original design of 1905. In
2.0 Decision Making Process 2
3.0 Need Recognition & Problem Awareness 3
4.1 Motivation 3
4.2 Motivation and Involvement 3 - 4
4.3 Promotion 4
4.0 Information Search 4
5.4 Culture and Subculture 4 - 5
5.5 Memory 5
5.6 Product 6 - 7
5.7 Promotion 7
5.0 Evaluation of Alternatives 7
6.8 Attitudes 7
6.9 Product 7 - 8
6.10 Price 8 - 9
6.11 Promotion 9-10
6.12 Personality 10
6.0 Purchase 10
7.13 Place and Distribution 11
7.14 Price and Lifestyle 11
7.0 Post Purchase Evaluation 12
8.0 Conclusion 12 - 13
9.0 Bibliography and References 14
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1.0 Introduction
Pepsi was first introduced as "Brad 's Drink" in New Bern, North Carolina, United States, in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe. Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy.
In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1909, automobile race pioneer Barney Oldfield was the first celebrity to endorse Pepsi-Cola, describing it as "A bully drink...refreshing, invigorating, a fine bracer before a race." The advertising theme "Delicious and Healthful" was then used over the next two decades. In 1926, Pepsi received its first logo redesign since the original design of 1905. In