Brand Audit Titan Watches

History With presence in over 4 continents and 40 countries,$ 1.46 billion company, Titan is the World’s fifth largest and India’s largest wrist watch manufacturer. The company has grown to develop and offer Titan, Octane, Regalia, Fastrack, Nebula, Raga Xylys brands in the wrist watch market and has extended to jewellery and accessories market through the brand Tanishq in 1995 and more recently has entered into eye wear by launching eye gear sunglasses and prescription sunglasses. As market leaders with over 60% market share in domestic organized watch markets, Titan has recently claimed to have manufactured the world’s slimmest watch – Titan Edge through devotion to extensive R&D activities.

Titan had set up its first plant for the manufacture of analog electronic watches in the state industries promotion corporation of Tamil Nadu at Hosur in the year 1984 and went on to get into an collaboration agreement with France Ebauches for technical documentation and assistance in procurement of equipment and materials. In the year 1991 a joint venture Company along with Economic Development Council of Goa, Daman & Diu Ltd., in the name of Titan Time Products, Ltd., was set up at Goa, for the manufacture of Electronic Circuit Blocks. The name of the Company was changed from Titan Watches, Ltd. to Titan Industries Ltd. in the year 1993, in view of the fact that the Company's products consisted of not only watches but also jewellery. Since then the company has consistently captured new markets and thrown out many existing players to capture market leadership in the domestic market and markets abroad.

Product Related Attributes Some key unique features of Titan are:

1. Distinct watches in Gold and Leather.
2. Stylish watches in Gold and Precious metals.
3. Contemporary watches in stainless steel to withstand rigors of daily life.
4.