Preview

Brand Development, Marketing % Distribution Channels

Powerful Essays
Open Document
Open Document
8956 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Brand Development, Marketing % Distribution Channels
* CONTENTS

1. Acknowledgement-----------------------------------------------------------2 2. Contents----------------------------------------------------------------------3 3. Introduction------------------------------------------------------------------4 4. Abstract-----------------------------------------------------------------------5 5. Paper making process-------------------------------------------------------6 6. The work procedure of the company--------------------------------------9 7. Brand development & marketing-----------------------------------------11 8. SWOT Analysis-------------------------------------------------------------17 9. Distribution channels-------------------------------------------------------21 10. Warehouse work------------------------------------------------------------35 11. Scopes & opportunities----------------------------------------------------38 12. Conclusion------------------------------------------------------------------40 13. References-------------------------------------------------------------------41

*
ABSTRACT

* I learnt about the technical aspect of paper making and the overall work procedure of the company. * I prepared a report on Brand Development & Marketing and based on the points mentioned in the report conducted a SWOT Analysis for the company. * I also prepared a report on the Distribution Channels undertaken in the industry. * I also studied the work procedure followed at the warehouse of the company and based on my discussion with the staff there incorporated some suggestions that can be undertaken.

PAPER MAKING PROCESS

Paper can be made from 2 different types of raw material sources:- * Virgin pulp – prepared from a mixture of straw, bagasse, soft and hard wood. * Recycled pulp – prepared from waste paper/recycled paper
The procedure from recycled paper is in much prevalence today in the paper
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Acct212 Course Project 1
    • 1008 Words
    • 5 Pages

    Acct212 Course Project 1

    1. SWOT analysis is a marketing strategy used to find a company’s strengths and opportunities for a manager to take full advantage of them. The other two words are in the acronym are weaknesses and threats which the manager will try to work around or improve. This is needed for a company to make a marketing strategy and to become better than the competition. For example, if two companies both sold movies and they were pretty much the same in everything they do, people would go to either. But if one of those companies did a SWOT analysis and found that they can make finding these movies in the store a lot easier, then maybe they can attract more customers to their store. This would be seizing more opportunities and adding to their strengths. (pg. 49)…

    • 1008 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Case Study Netflex
    • 619 Words
    • 3 Pages

    Case Study Netflex

    One of the best ways to develop a picture of a company is with the SWOT analysis, a look at the company’s strengths, weaknesses, opportunities and threats.…

    • 619 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Datamonitor's Eastman Kodak Company: SWOT Analysis
    • 276 Words
    • 2 Pages

    Datamonitor's Eastman Kodak Company: SWOT Analysis

    - Contains a study of the major internal and external factors affecting the company in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams…

    • 276 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Unit 9 D1
    • 1327 Words
    • 6 Pages

    Unit 9 D1

    Give a detailed analysis of the SWOT facing your organisation in respect of a particular product and its impact on an organisations marketing plan.…

    • 1327 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Sonic Swot Analysis
    • 649 Words
    • 3 Pages

    Sonic Swot Analysis

    The use of an SWOT analysis helps obtain information to understand the position of a company. The company chosen is Sonics Corp. This analysis will help determined whether to invest in this company. This discussion will include the company’s strengths, weaknesses, opportunities, threats, and trends. The information that follows should allow me to determine if this is a good company to invest in or not. Next I will determine the company’s internal and external stakeholders, I will determine if the stakeholder’s needs are met and what will need to happen if the needs of the stakeholders are not met.…

    • 649 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Irn Bru Marketing
    • 549 Words
    • 3 Pages

    Irn Bru Marketing

    You will see how the company is progressing through the SWOT analysis which states the company’s strengths, weaknesses, opportunities and threats; Pest-G analysis which will look at the Political, Economical, Social, Technological and Geo-Physical aspects of the company. The marketing mix will outline the specific strategies in the companies target market such as advertising and promotion.…

    • 549 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Kraft Foods
    • 6644 Words
    • 27 Pages

    Kraft Foods

    After identification of problem of the Company, as well as goals and objectives in Section 2 and 3.1, situational analyses from different perspectives were performed. First, background of the Company, including product and up-to-date performance was introduced in Section 3.2. SWOT analysis, summarizing five key strengths, four key weaknesses (internal factors); seven opportunities and three threats (external factors) was presented in Section 3.3. After that, in Section 3.4, detailed market analysis, including market size and growth, market environment (both micro and macro environments), current and past marketing strategies, current marketing mix, consumer segments, market positions and competitions, was performed. This analysis provided a clear picture of the Company.…

    • 6644 Words
    • 27 Pages
    Powerful Essays
    Read More
  • Good Essays

    Golden Valley Real Estate
    • 761 Words
    • 4 Pages

    Golden Valley Real Estate

    The business plan that I show to perform the SWOT analysis on was the Start-…

    • 761 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    SWOT Analysis Of New Belgium Brewing Company
    • 481 Words
    • 2 Pages

    SWOT Analysis Of New Belgium Brewing Company

    Looking at current reports on their business, we were able to determine some of the issues the company is trying to resolve, in order to achieve growth and excel them above their competition. By conducting a SWOT analysis, we are able to outline a model that assesses what they need or can do regarding both internal (strengths and weaknesses) and external (opportunities and threats). A SWOT analysis is a simple, straightforward framework that provides direction and serves as a catalyst for the development of viable marketing plans and structures the assessment of the fit between what a firm can and cannot do (internal), and the environmental conditions working for and against them (external) (Ferrell & Hartline,…

    • 481 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Mktg
    • 1054 Words
    • 5 Pages

    Mktg

    #3 - Perform a SWOT analysis on your Chosen Brand. Using the grid below, identify at least 2 factors for each SWOT element (e.g. 2 factors for strengths, 2 for weaknesses, 2 for opportunities, 2 for threats (.5 pts per factor) and then explain your rationale for each of these factors. (8/25 points)…

    • 1054 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Good Essays

    Strategic Planning
    • 645 Words
    • 3 Pages

    Strategic Planning

    It is important for a company to routinely evaluate its’ image and purpose. Failure to do so may result in decreased revenue and clientele. An acronym for strengths, weaknesses, opportunities, and threats, SWOT analysis became one of the most popular tools for strategic planning. (Lu, 2010). It is commonly adopted for the analysis of internal and external situations, in turn encouraging the development of strategies which can cope with these situations (Lu, 2010).…

    • 645 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    analysis
    • 350 Words
    • 1 Page

    analysis

    SWOT analysis is a very renowned and dependable tool for audit and analysis of the overall position of the business and the environment. The main idea in conducting such a study is identify a plan of action that will help the business to determine its resources and capabilities vis-a-vis the requirements of the environment in which the business operates. It views and analyses all positive and negative factors inside and outside…

    • 350 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Powerful Essays

    Xbox
    • 1790 Words
    • 8 Pages

    Xbox

    Microsoft Xbox is a company that makes games, gaming systems and accessories. The use of these systems has risen dramatically over the years and the people that use them are always looking for a new great game or accessory to go with it. Also, Microsoft Xbox has launched the new Xbox 360 Elite, the most elite gaming system available today. Back in November 2005, when Xbox 360 first hit the shelves, it was just the beginning. Although the console itself has not changed, the number of games available for it has risen exponentially. You can also play many regular Xbox games, designed for the first Xbox, that have backward compatibility with Xbox 360. More than 200 Xbox games work well on Xbox 360. That increases the total number of games available for the Xbox 360 to over 300, and still growing!…

    • 1790 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Pros And Cons Of Student Incentives
    • 608 Words
    • 3 Pages

    Pros And Cons Of Student Incentives

    AoW#4 The general argument made by Arianna Prothero is that schools are paying kids to do well in school activities. In other words adults bribe kids to do what they want them to do. There are reasons that this is good for students and there are also reasons why this is bad for students. Some of the reasons why it is good for students is because it will give the students an incentive to do something.…

    • 608 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Swatch and the Global Watch Industry
    • 636 Words
    • 3 Pages

    Swatch and the Global Watch Industry

    iii. SWOT: SWOT analysis is the overall evaluation of a company’s strengths, weaknesses, opportunities and threats, and is a way of monitoring the external and internal marketing environment.…

    • 636 Words
    • 3 Pages
    Satisfactory Essays
    Read More

Related Topics