SWOT Analysis Of New Belgium Brewing Company

The success of a small growing business depends on their ability to produce a good product with high quality service, in order to grow and prosper in a competitive market. They must believe in their product and foster relationships not only externally to the consumer but within their own internal workforce. The New Belgium Brewing Company (NBB) believes that dedication to high involvement culture and a loving, high performing workforce sets them apart from their competition. With the birth of the company in 1991, they have created and grown an organization that is 100% employee-owned and has a goal of making world-class beers while minimizing its environmental footprint (New Belgium Brewing Company, 2014). But as with any business they are not the only ones looking to compete in the growing business of brewing beer and they must measure and address their internal strengths and weaknesses, as well as the external opportunities and threats in order to move ahead of their competition.
Looking at current reports on their business, we were able to determine some of the issues the company is trying to resolve, in order to achieve growth and excel them above their competition. By conducting a SWOT analysis, we are able to outline a model that assesses what they need or can do regarding both internal (strengths and weaknesses) and external (opportunities and threats). A SWOT analysis is a simple, straightforward framework that provides direction and serves as a catalyst for the development of viable marketing plans and structures the assessment of the fit between what a firm can and cannot do (internal), and the environmental conditions working for and against them (external) (Ferrell & Hartline,