Brand Equity of Fast Food Restaurants
4.1Gender Sample Size
Table 4.1
Gender | Number | Male | 50 | Female | 50 |
Figure 4.1
4.2 Age Group Sample Distribution
Table 4.2
Age | Number | <20 | 30 | 20-30 | 46 | Above 30 | 24 |
Figure 4.2
4.3 Familiarity of various fast food restaurant brands
Table 4.3
| | Frequency | Percent | Valid | KFC | 28 | 28.0 | | McDonalds | 23 | 23.0 | | Dominos Pizza | 13 | 13.0 | | Pizza Hut | 17 | 17.0 | | Cafe Coffee Day | 19 | 19.0 | | Total | 100 | 100.0 |
Figure 4.3
Interpretation: From the above study on the familiarity of fast food restaurants, we can see that KFC has the highest familiarity (28%) and McDonalds stands second with 23%. Cafe Coffee day has a familiarity of 19% where as Pizza hut and Dominos Pizza has 17% and 13% respectively.
Inference: From the study of familiarity, it can be understood that, KFC is most familiar. This projects the importance of marketing communications to make brand name popular. Dominos Pizza is least familiar and this gives them a warning to strengthen their marketing communication strategies.
4.4 Favorability of various fast food restaurant brands
Table 4.4
| | Frequency | Percent | Valid | KFC | 27 | 27.0 | | McDonalds | 29 | 29.0 | | Dominos Pizza | 13 | 13.0 | | Pizza Hut | 13 | 13.0 | | Cafe Coffee Day | 18 | 18.0 | | Total | 100 | 100.0 |
Figure 4.4
Interpretation: From the above study on the favorability of fast food restaurants, we can see that McDonalds has the highest favorability (29%) KFC stands second with 27% of favorability. Cafe Coffee day has a favorability of 18% where as Pizza hut and Dominos Pizza has 13% favorability.
Inference: From the study of favorability, it can be understood that, KFC is most favored by people because of many reasons such as reach, low price etc. Customer
Table 4.1
Gender | Number | Male | 50 | Female | 50 |
Figure 4.1
4.2 Age Group Sample Distribution
Table 4.2
Age | Number | <20 | 30 | 20-30 | 46 | Above 30 | 24 |
Figure 4.2
4.3 Familiarity of various fast food restaurant brands
Table 4.3
| | Frequency | Percent | Valid | KFC | 28 | 28.0 | | McDonalds | 23 | 23.0 | | Dominos Pizza | 13 | 13.0 | | Pizza Hut | 17 | 17.0 | | Cafe Coffee Day | 19 | 19.0 | | Total | 100 | 100.0 |
Figure 4.3
Interpretation: From the above study on the familiarity of fast food restaurants, we can see that KFC has the highest familiarity (28%) and McDonalds stands second with 23%. Cafe Coffee day has a familiarity of 19% where as Pizza hut and Dominos Pizza has 17% and 13% respectively.
Inference: From the study of familiarity, it can be understood that, KFC is most familiar. This projects the importance of marketing communications to make brand name popular. Dominos Pizza is least familiar and this gives them a warning to strengthen their marketing communication strategies.
4.4 Favorability of various fast food restaurant brands
Table 4.4
| | Frequency | Percent | Valid | KFC | 27 | 27.0 | | McDonalds | 29 | 29.0 | | Dominos Pizza | 13 | 13.0 | | Pizza Hut | 13 | 13.0 | | Cafe Coffee Day | 18 | 18.0 | | Total | 100 | 100.0 |
Figure 4.4
Interpretation: From the above study on the favorability of fast food restaurants, we can see that McDonalds has the highest favorability (29%) KFC stands second with 27% of favorability. Cafe Coffee day has a favorability of 18% where as Pizza hut and Dominos Pizza has 13% favorability.
Inference: From the study of favorability, it can be understood that, KFC is most favored by people because of many reasons such as reach, low price etc. Customer