Brand From Emerging Market
Brand from Emerging Market
Emerging markets are broadly defined as nations in the process of rapid growth and industrialization. An emerging market is a country that has some characteristics of a developed market, but does not meet standards to be a developed market. Therefore we can say that,
Emerging markets are those countries that have growing economies and a growing middle class.
Some of these countries were once poor, and some still have high rates of poverty. The four largest emerging and developing economies by either nominal or PPP-adjusted GDP are the
BRIC countries (Brazil, Russia, India and China). The next five largest markets are South Korea,
Mexico, Indonesia, Turkey, and Saudi Arabia. Apart from these countries Iran is also considered an emerging market. Now I am going to write about a brand from emerging market. It is “Royal
Stag” of India.
Royal Stag, also known as Seagram 's Royal Stag, is a brand of Indian whisky. It is owned by Pernod Ricard. It is Pernod Ricard India 's best selling brand. It is widely available in all over the India. Royal Stag was launched in India in 1995 by Seagram, with a product promise of "No
Artificial Flavors". In the calendar year 2000, Royal Stag sold more than one million cases.
Seagram 's global business was jointly acquired by Pernod Ricard and Diageo on 21 December
2001 and continued operations under the name of Seagram Manufacturing Ltd.
Later, Royal Stag was launched in Nepal on 10 October 2000. Pernod Ricard entered into a Technical and Marketing Agreement (TMA) with Himalayan Distillery for domestic production of the brand in Nepal. The brand is classified as Nepal-made foreign liquor. The brand dominated its operating segment with over half of the total market size.
Royal Stag target market is Indian Middle Class people. The brand 's main national competitor is McDowell 's No.1 whisky. As advertising alcoholic beverages is banned in India, manufacturers use surrogate advertising. Royal Stag uses three
Emerging markets are broadly defined as nations in the process of rapid growth and industrialization. An emerging market is a country that has some characteristics of a developed market, but does not meet standards to be a developed market. Therefore we can say that,
Emerging markets are those countries that have growing economies and a growing middle class.
Some of these countries were once poor, and some still have high rates of poverty. The four largest emerging and developing economies by either nominal or PPP-adjusted GDP are the
BRIC countries (Brazil, Russia, India and China). The next five largest markets are South Korea,
Mexico, Indonesia, Turkey, and Saudi Arabia. Apart from these countries Iran is also considered an emerging market. Now I am going to write about a brand from emerging market. It is “Royal
Stag” of India.
Royal Stag, also known as Seagram 's Royal Stag, is a brand of Indian whisky. It is owned by Pernod Ricard. It is Pernod Ricard India 's best selling brand. It is widely available in all over the India. Royal Stag was launched in India in 1995 by Seagram, with a product promise of "No
Artificial Flavors". In the calendar year 2000, Royal Stag sold more than one million cases.
Seagram 's global business was jointly acquired by Pernod Ricard and Diageo on 21 December
2001 and continued operations under the name of Seagram Manufacturing Ltd.
Later, Royal Stag was launched in Nepal on 10 October 2000. Pernod Ricard entered into a Technical and Marketing Agreement (TMA) with Himalayan Distillery for domestic production of the brand in Nepal. The brand is classified as Nepal-made foreign liquor. The brand dominated its operating segment with over half of the total market size.
Royal Stag target market is Indian Middle Class people. The brand 's main national competitor is McDowell 's No.1 whisky. As advertising alcoholic beverages is banned in India, manufacturers use surrogate advertising. Royal Stag uses three
References: [1] Justin Kuepper (2012) what are Emerging Markets? [www] Available from: http://internationalinvest.about.com/od/gettingstarted/a/What-Are-Emerging-Markets.htm [Accessed 20/03/15] [2] Royal Stag. [Online]. Available from: http://en.wikipedia.org/wiki/Royal_Stag. [Accessed 19/03/15]