Broomstick
Title Page
Table Of Contents
I. Executive Summary
Short summary of the campaign
Broomsticks are an essential part of the Filipino household. Due to the Philippines’ climate which ..dust. Sweeping became a daily routine.
We are assigned to carry out a product launch of a new brand of broomstick. We aim to go against the widely used broomstick in the Philippines, Baguio broomstick. We plan to grab 30% of the broom market in the span of 6 months campaign period. Our budget is P5 million.
II. Research Highlights
Choose only most important findings from 100 person survey and highlights of interviews with at least five KOLs (key opinion leaders) or resource persons.
III. Situation Analysis
Industry Analysis
Describes the needs of the business and the customers, major trends affecting the industry, significant and important companies, industry size (growing, declining, etc), and other relevant industry facts and insights
SWOT Analysis
A SWOT analysis of the business environment can be performed by organizing the environmental factors as follows: The firm 's internal attributes can be classed as strengths and weaknesses .The external environment presents opportunities and threats. • Strengths– Our broom is made from garbage turned to an eco-friendly broom stick. -The handle is made of garbage that has been processed to Fluff©, a material that can be used as a substitute for the normal broomstick handle. The bristles are made of Tiger grass (lasa o sugbo as it is known in Catanduanes
• Weaknesses- The fact that our broom handle is made of garbage may give the consumers a wrong impression that it is filthy and that it reeks.
• Opportunities- Calamities that are currently happening because of improper waste management. People will be urged to act on the matter.
• Threats- It is a new product, so people might doubt its capabilities . Furthermore, it is a broomstick ,a product that is not commonly advertised locally.
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Table Of Contents
I. Executive Summary
Short summary of the campaign
Broomsticks are an essential part of the Filipino household. Due to the Philippines’ climate which ..dust. Sweeping became a daily routine.
We are assigned to carry out a product launch of a new brand of broomstick. We aim to go against the widely used broomstick in the Philippines, Baguio broomstick. We plan to grab 30% of the broom market in the span of 6 months campaign period. Our budget is P5 million.
II. Research Highlights
Choose only most important findings from 100 person survey and highlights of interviews with at least five KOLs (key opinion leaders) or resource persons.
III. Situation Analysis
Industry Analysis
Describes the needs of the business and the customers, major trends affecting the industry, significant and important companies, industry size (growing, declining, etc), and other relevant industry facts and insights
SWOT Analysis
A SWOT analysis of the business environment can be performed by organizing the environmental factors as follows: The firm 's internal attributes can be classed as strengths and weaknesses .The external environment presents opportunities and threats. • Strengths– Our broom is made from garbage turned to an eco-friendly broom stick. -The handle is made of garbage that has been processed to Fluff©, a material that can be used as a substitute for the normal broomstick handle. The bristles are made of Tiger grass (lasa o sugbo as it is known in Catanduanes
• Weaknesses- The fact that our broom handle is made of garbage may give the consumers a wrong impression that it is filthy and that it reeks.
• Opportunities- Calamities that are currently happening because of improper waste management. People will be urged to act on the matter.
• Threats- It is a new product, so people might doubt its capabilities . Furthermore, it is a broomstick ,a product that is not commonly advertised locally.
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