Report on Cottle Taylor
Report on Cottle taylor oral care:-
Issues faced by Cottle Taylor:- * To create a revised marketing plan based on the data available. * Which of the three message to be advertised and worked on in rural and urban. * Determining the product mix to gain more.
Recommendations:-
* The distribution of money spent for the three messages should be uneven as the needs of urban and rural consumer is different.
For urban customer:- they use brushes often but seldom care about changing brushes often and have to make them aware of newer products.
Therefore , Message 1 spend 5%; Message 2& 3 spend 95%.
For rural customer:- for them awareness to use oral care for the first tym is the most important. Therefore , Message 1 spend 70%; Message 2 spend 25 % and Message 3 spend 5%
* The product mix should be such that the products in the market should increase in volume and hence the low range products should be produced more. Also, because most population of India is rural. Middle range products should be produced a little lesser in number and high range electronic brushes should be very less and only for urban population
* The customers who are urban and have more disposable money can spend more on buying the same product. Therefore, the prices can be increased a little.
* The dentists can make an impact on the customers, hence they should be advised to promote the brand.
* There can be sachet oftoothpaste/toothpowder introduced for the rural consumers when the camps are being held in the villages. Initially they can be provided as samples.
Solution:-
The appropriate product mix and uneven spread of the three messages is the key to incur more gains. The divisions can be as
Issues faced by Cottle Taylor:- * To create a revised marketing plan based on the data available. * Which of the three message to be advertised and worked on in rural and urban. * Determining the product mix to gain more.
Recommendations:-
* The distribution of money spent for the three messages should be uneven as the needs of urban and rural consumer is different.
For urban customer:- they use brushes often but seldom care about changing brushes often and have to make them aware of newer products.
Therefore , Message 1 spend 5%; Message 2& 3 spend 95%.
For rural customer:- for them awareness to use oral care for the first tym is the most important. Therefore , Message 1 spend 70%; Message 2 spend 25 % and Message 3 spend 5%
* The product mix should be such that the products in the market should increase in volume and hence the low range products should be produced more. Also, because most population of India is rural. Middle range products should be produced a little lesser in number and high range electronic brushes should be very less and only for urban population
* The customers who are urban and have more disposable money can spend more on buying the same product. Therefore, the prices can be increased a little.
* The dentists can make an impact on the customers, hence they should be advised to promote the brand.
* There can be sachet oftoothpaste/toothpowder introduced for the rural consumers when the camps are being held in the villages. Initially they can be provided as samples.
Solution:-
The appropriate product mix and uneven spread of the three messages is the key to incur more gains. The divisions can be as