Bsbmg414: Undertake Marketing Activities
BSBMKG414 Undertake marketing activities
Assessment Task 2: Plan marketing activities
In this assignment I would like to discuss Dabc company which locates in Melbourne, Vic, Australia.
Conduct research on trends in the industry within which the company operates and provide a brief analysis of these trends and the relevance to the company’s activities. demographic trends: the changes and developments in population, especially in gender, age, educational, attainment and employment status. economic trends (local, regional, national, international): the overall direction in which national economy is changing. We need to be aware of the trend for our services and product markets.
Review and consider previous marketing activities as identified …show more content…
filing and documentation storage processes: all marketing plans and strategies need to be documented and stored properly. payment and delivery options: we need to inform customers the price of the products and services and how customers can pay with. Besides, company also needs to include several options of delivery available to customers.
Once you have completed the activities above, you should develop your initial proposal. The proposal must be written in clear and concise English and be approximately 1000 words. Your proposal must include:
1. A short introduction describing current trends in the industry within which the company operates and the company’s current marketing mix as indicated in Marketing Plan. You should also provide a rationale for increased marketing activity, describing the importance of marketing activities and in the context of explaining the basic concepts of marketing including its importance and the marketing mix.
Current industry trends:
Customers’ requirement on products have been increase
Higher level on health and safety requirement for the company
Company’s current marketing mix:
Product:
Health care products for old …show more content…
A new car, Nissan Almera has been introduced as a light, most comfort and cost saving car. The campaign is held to draw people attention in Almera to have a test driving at Nissan showrooms
A summary of the promotional strategy undertaken, as well as its implementation.
LivingSocial’ target group is made up of millions of female shoppers, less than 40 years old. Audience will be given deals through emails and they need to bring the deals to redeem in store. LivingSocial hold the campaign with aim to audience that not only has a chance to win the car, but also to take part in the special deal.
A summary of the outcomes of the promotional activities.
There were almost 10 thousand people taking part in the deal to win Almera, 5% rate increase in test driving and all three cars were sold.
Your ideas for future promotional campaigns.
Loyalty program: this type of program aims to give customers rewards for being brand loyalty and to provide company customers buying information, for example, the type of products might be often bought together. In retailing, loyalty program includes loyalty card, rewards card or point cards in which the card holders are considered a member in the
Assessment Task 2: Plan marketing activities
In this assignment I would like to discuss Dabc company which locates in Melbourne, Vic, Australia.
Conduct research on trends in the industry within which the company operates and provide a brief analysis of these trends and the relevance to the company’s activities. demographic trends: the changes and developments in population, especially in gender, age, educational, attainment and employment status. economic trends (local, regional, national, international): the overall direction in which national economy is changing. We need to be aware of the trend for our services and product markets.
Review and consider previous marketing activities as identified …show more content…
filing and documentation storage processes: all marketing plans and strategies need to be documented and stored properly. payment and delivery options: we need to inform customers the price of the products and services and how customers can pay with. Besides, company also needs to include several options of delivery available to customers.
Once you have completed the activities above, you should develop your initial proposal. The proposal must be written in clear and concise English and be approximately 1000 words. Your proposal must include:
1. A short introduction describing current trends in the industry within which the company operates and the company’s current marketing mix as indicated in Marketing Plan. You should also provide a rationale for increased marketing activity, describing the importance of marketing activities and in the context of explaining the basic concepts of marketing including its importance and the marketing mix.
Current industry trends:
Customers’ requirement on products have been increase
Higher level on health and safety requirement for the company
Company’s current marketing mix:
Product:
Health care products for old …show more content…
A new car, Nissan Almera has been introduced as a light, most comfort and cost saving car. The campaign is held to draw people attention in Almera to have a test driving at Nissan showrooms
A summary of the promotional strategy undertaken, as well as its implementation.
LivingSocial’ target group is made up of millions of female shoppers, less than 40 years old. Audience will be given deals through emails and they need to bring the deals to redeem in store. LivingSocial hold the campaign with aim to audience that not only has a chance to win the car, but also to take part in the special deal.
A summary of the outcomes of the promotional activities.
There were almost 10 thousand people taking part in the deal to win Almera, 5% rate increase in test driving and all three cars were sold.
Your ideas for future promotional campaigns.
Loyalty program: this type of program aims to give customers rewards for being brand loyalty and to provide company customers buying information, for example, the type of products might be often bought together. In retailing, loyalty program includes loyalty card, rewards card or point cards in which the card holders are considered a member in the