BT Corporate Strategy
Introduction
BT Group operates in the telecommunications industry and is one of the worlds leading company in that industry offering products and services such as landlines, broadband, television and network information services or IT. BT offers these services under their five divisions: BT Global Services, BT Retail, BT Wholesale, Openreach and another small division which handles innovation and design and technology. BT Global services provide governments and large private companies IT services all over the world, including the UK. BT retail caters to customers in the UK including broadband, landlines and TV services. It also supplies SMEs companies in the UK through its BT Business operation and more complex services to larger enterprises through their BT Enterprise operation. Their wholesale operation services smaller providers in the UK and Openreach services their ‘local loop’ network.
In the year ending March 2013 BT Group recorded annual revenues of £18b with operating profits close to £3b. BT Group’s Head Office is based in London and the company employs 87.900 people, with operations in 170 countries worldwide. The UK is the Groups largest market with 45% of its revenue followed by continental Europe with 32% of the revenue coming from there.
BT Group became a public company in 1981 when it was separated from the UK Post Office. BT Group is the Universal Services Provider of the UK, except for the Hull Area.
BT Group’s 6 Strategic Priorities
1. Driving Broadband Based Consumer Services
2. Being the Brand for Business for the UK’s SMEs
3. BT Global Services – a Global Leader
4. The Wholesaler of Choice
5. The Best Network Provider
6. A responsible and Sustainable Business Leader.
The Business Environment
“In strategy, the environment means everything and everyone outside the organization” Lynch (2005). Organizations will need to take the environmental factors into account, as they will impact on the organization and its strategies, and
BT Group operates in the telecommunications industry and is one of the worlds leading company in that industry offering products and services such as landlines, broadband, television and network information services or IT. BT offers these services under their five divisions: BT Global Services, BT Retail, BT Wholesale, Openreach and another small division which handles innovation and design and technology. BT Global services provide governments and large private companies IT services all over the world, including the UK. BT retail caters to customers in the UK including broadband, landlines and TV services. It also supplies SMEs companies in the UK through its BT Business operation and more complex services to larger enterprises through their BT Enterprise operation. Their wholesale operation services smaller providers in the UK and Openreach services their ‘local loop’ network.
In the year ending March 2013 BT Group recorded annual revenues of £18b with operating profits close to £3b. BT Group’s Head Office is based in London and the company employs 87.900 people, with operations in 170 countries worldwide. The UK is the Groups largest market with 45% of its revenue followed by continental Europe with 32% of the revenue coming from there.
BT Group became a public company in 1981 when it was separated from the UK Post Office. BT Group is the Universal Services Provider of the UK, except for the Hull Area.
BT Group’s 6 Strategic Priorities
1. Driving Broadband Based Consumer Services
2. Being the Brand for Business for the UK’s SMEs
3. BT Global Services – a Global Leader
4. The Wholesaler of Choice
5. The Best Network Provider
6. A responsible and Sustainable Business Leader.
The Business Environment
“In strategy, the environment means everything and everyone outside the organization” Lynch (2005). Organizations will need to take the environmental factors into account, as they will impact on the organization and its strategies, and
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