Btec Business Level 3 Unit 3 Task 1
Task 1
Our assignment is to carry out investigations into two companies from two different sectors; these sectors are the private sector and the public/voluntary sector. The private sector are all about making profit rather than providing a service. The public/voluntary sector on the other hand want to concentrate on providing a good and efficient service for their customers such as the NHS, they provide a medical service for residents of this country, of course this isn’t to make a profit because their service is free, whereas companies in the private sector just want to make money to then develop further and release more products which they hope will make even more profit.
The company from the private sector I have chosen is McDonalds.
The company I have chosen from the public sector is Oxfam.
About The Companies:
McDonalds were founded in 1940 Richard and Maurice McDonald and Ray Kroc, they started off as one fast food branch on East street California, and over the last 70 years have rapidly become the most profitable and biggest fast food company in the world, competing against other fast food such as KFC, Burger King, Subway and Pizza Hut. No matter what these rivals threw at them they always have come right back with something new and better which is why McDonald’s have stayed at the top of the fast food chain. Oxfam are a non-profitable company, they are the UK’s largest charity which prides itself in helping 92 countries all over the world who are trying to fight extreme poverty including Ghana, Cambodia and the Democratic Republic of Congo. Oxfam rely on donations by the public which is why the advertising campaigns have become stronger and more persuasive as the demand for help and support in countries around the world has rocketed they have needed more and more donations to support families in serious poverty, people who don’t even have access to running clean water.
Ansoff Matrix
The Ansoff Matrix is a marketing technique that all
Our assignment is to carry out investigations into two companies from two different sectors; these sectors are the private sector and the public/voluntary sector. The private sector are all about making profit rather than providing a service. The public/voluntary sector on the other hand want to concentrate on providing a good and efficient service for their customers such as the NHS, they provide a medical service for residents of this country, of course this isn’t to make a profit because their service is free, whereas companies in the private sector just want to make money to then develop further and release more products which they hope will make even more profit.
The company from the private sector I have chosen is McDonalds.
The company I have chosen from the public sector is Oxfam.
About The Companies:
McDonalds were founded in 1940 Richard and Maurice McDonald and Ray Kroc, they started off as one fast food branch on East street California, and over the last 70 years have rapidly become the most profitable and biggest fast food company in the world, competing against other fast food such as KFC, Burger King, Subway and Pizza Hut. No matter what these rivals threw at them they always have come right back with something new and better which is why McDonald’s have stayed at the top of the fast food chain. Oxfam are a non-profitable company, they are the UK’s largest charity which prides itself in helping 92 countries all over the world who are trying to fight extreme poverty including Ghana, Cambodia and the Democratic Republic of Congo. Oxfam rely on donations by the public which is why the advertising campaigns have become stronger and more persuasive as the demand for help and support in countries around the world has rocketed they have needed more and more donations to support families in serious poverty, people who don’t even have access to running clean water.
Ansoff Matrix
The Ansoff Matrix is a marketing technique that all