Bumrungrad Case Study
Part 3 Recommendation to Human Resource Management
As we mentioned above, Bumrungrad International Hospital attracted most of the experienced doctors with accredited medical degree. (MD, DO, ABMS Member Board, ACGME, and the American Board of Medical Specialties) There are 3400 full time staff, 1200 licensed doctors and more than 900 nurses in Bumrungrad International Hospital, Thailand.
Why Human Resource Management?
Firstly and the most absolute reason, Bumrungrad International Hospital sells medical services as its product. It is intangible, besides from the 6Ps, (Price, Product, Promotion, Place, Physical evidence, Process), we would have to mention the last but also the most important P, which is “People”
Human Resource Management (HRM) is the function within an organization that focuses on recruitment of, management of, and providing direction for the people who work in the organization. Let’s make it easier and simple here. We would like to give suggestions to the HRM of Bumrungrad International Hospital in order to gain and maintain its competitive advantages and add value to the shareholders; to add value to the employees, line managers, investors and of course, CUSTOMERS.
Well managed personnel structure, carefully designed training courses, 360 degree assessment along with a motivating retaining strategy. HRM in Bumrungrad International Hospital should be able to help the organization to enhance its brand image, ensure the quality of service, build trust and get loyal customers to increase both brand equity and revenue.
We have developed a rough three-step strategy for improving the HRM in Bumrungrad International Hospital for our ultimate goal:
GAINING COMPETITIVE ADVANTAGE & VALUE ADDING
Step 1. About Brand Image
Try to image that when you enter a hospital, there are some staff and security guards smoking at the corner of the entrance, when you try to ask for information, the receptionist was talking to her boyfriend on phone, and the
As we mentioned above, Bumrungrad International Hospital attracted most of the experienced doctors with accredited medical degree. (MD, DO, ABMS Member Board, ACGME, and the American Board of Medical Specialties) There are 3400 full time staff, 1200 licensed doctors and more than 900 nurses in Bumrungrad International Hospital, Thailand.
Why Human Resource Management?
Firstly and the most absolute reason, Bumrungrad International Hospital sells medical services as its product. It is intangible, besides from the 6Ps, (Price, Product, Promotion, Place, Physical evidence, Process), we would have to mention the last but also the most important P, which is “People”
Human Resource Management (HRM) is the function within an organization that focuses on recruitment of, management of, and providing direction for the people who work in the organization. Let’s make it easier and simple here. We would like to give suggestions to the HRM of Bumrungrad International Hospital in order to gain and maintain its competitive advantages and add value to the shareholders; to add value to the employees, line managers, investors and of course, CUSTOMERS.
Well managed personnel structure, carefully designed training courses, 360 degree assessment along with a motivating retaining strategy. HRM in Bumrungrad International Hospital should be able to help the organization to enhance its brand image, ensure the quality of service, build trust and get loyal customers to increase both brand equity and revenue.
We have developed a rough three-step strategy for improving the HRM in Bumrungrad International Hospital for our ultimate goal:
GAINING COMPETITIVE ADVANTAGE & VALUE ADDING
Step 1. About Brand Image
Try to image that when you enter a hospital, there are some staff and security guards smoking at the corner of the entrance, when you try to ask for information, the receptionist was talking to her boyfriend on phone, and the