Strategic Plan, Part I: Conceptualizing a Business
August 9, 2013
BUS/475
Garold Cole
This is the final strategic plan for Cherished Memories by Stephanie. This final plan covers the strategic objectives, measures, targets for the business, information technology strategies and tactics. This paper will also discuss three methods to monitor and control Cherished Memories proposed strategic plan, being sure to analyze how the measures will advance organizational goals financially and operationally. Finally, the paper will discuss recommend actions needed to address ethical, legal, and regulatory issues faced by the organization, and how they can improve corporate citizenship. “At every stage of long-range planning the planner asks, "What must be done here to reach the next (higher) stage?" At every stage of strategic-planning the planner asks, "What must be done at the previous (lower) stage to reach here?" Also, in contrast to tactical planning (which focuses at achieving narrowly defined interim objectives with predetermined means), strategic planning looks at the wider picture and is flexible in choice of its means” (BusinessDictionary.com, 2013).
Strategies and Tactics First, there are several different aspects that would affect strategic objectives, measures, targets for the business, information technology strategies and tactics for the company. The strategic objectives for Cherished Memories by Stephanie are to become successful in the market of the type of business using concentration on market standings, innovations, human resources, financial resources, physical resources, productivity, social responsibility, and profit requirements. Setting business targets for the company will allow the business to follow a structure and make adjustments when needed. Using information technology strategies and tactics Cherished Memories will be able to plan with consistent objectives when technologies are changing, creating new tactics for