BUS475 WK 5 PPT
.
Salon & Spa
Final Strategic Plan
BUS/475
Agenda
Mission, Vision, and SWOT Analysis
Four Quadrants Balanced Scorecard
Monitor and Control
Communication Plan
Summary
Mission and Vision
Statement
Mission Statement
• Our goal is to provide services for beautification, relaxation, comfort, and therapeutic treatments that will balance each client’s needs.
Vision Statement
• To employ leading edge, highly trained & experienced salon and spa professionals who are passionate about his or her work.
SWOT Analysis
Strengths
• Strengths are internal capabilities that will help our company reach its objectives. Opportunities
=
• Opportunities are external factors that the company may exploit to its advantage.
Positive Internal
& External
Factors
• Strengths and opportunities are positive internal and external elements of an organization.
(Armstrong & Kotler, 2009, p.
53)
SWOT Analysis
Weakness es • Weaknesses are internal limitations that may interfere with our company’s ability to achieve its objective. Threats
=
• Threats are current and emerging external factors that may challenge the company’s performance. Negative
Internal &
External Factors
• Weaknesses and threats are negative factors of an organization. (Armstrong & Kotler, 2009, p.
53)
Four Quadrants Balanced
Scorecard
Customer Perspective
To achieve our vision, how should we appear to our customers.
To succeed financially, how should we appear to our shareholders.
Financial Perspective
Vision and
Strategy
Process or Internal
Business Perspective
To achieve our vision, how will we sustain our ability to change and improve?
To satisfy our shareholders and customers, what business processes must we excel at?
Learning and Growth
Perspective
Financial Perspective
• Profitability
– This perspective evaluates the profitability of the strategy.
• Objectives:
– Cost reduction.
– Operating income and return on capital.
Customer Value Perspective
• Customer Satisfaction
– This perspective
Salon & Spa
Final Strategic Plan
BUS/475
Agenda
Mission, Vision, and SWOT Analysis
Four Quadrants Balanced Scorecard
Monitor and Control
Communication Plan
Summary
Mission and Vision
Statement
Mission Statement
• Our goal is to provide services for beautification, relaxation, comfort, and therapeutic treatments that will balance each client’s needs.
Vision Statement
• To employ leading edge, highly trained & experienced salon and spa professionals who are passionate about his or her work.
SWOT Analysis
Strengths
• Strengths are internal capabilities that will help our company reach its objectives. Opportunities
=
• Opportunities are external factors that the company may exploit to its advantage.
Positive Internal
& External
Factors
• Strengths and opportunities are positive internal and external elements of an organization.
(Armstrong & Kotler, 2009, p.
53)
SWOT Analysis
Weakness es • Weaknesses are internal limitations that may interfere with our company’s ability to achieve its objective. Threats
=
• Threats are current and emerging external factors that may challenge the company’s performance. Negative
Internal &
External Factors
• Weaknesses and threats are negative factors of an organization. (Armstrong & Kotler, 2009, p.
53)
Four Quadrants Balanced
Scorecard
Customer Perspective
To achieve our vision, how should we appear to our customers.
To succeed financially, how should we appear to our shareholders.
Financial Perspective
Vision and
Strategy
Process or Internal
Business Perspective
To achieve our vision, how will we sustain our ability to change and improve?
To satisfy our shareholders and customers, what business processes must we excel at?
Learning and Growth
Perspective
Financial Perspective
• Profitability
– This perspective evaluates the profitability of the strategy.
• Objectives:
– Cost reduction.
– Operating income and return on capital.
Customer Value Perspective
• Customer Satisfaction
– This perspective
References: • Armstrong, G. & Kotler, P. (2009). Marketing: An Introduction (9th ed.). Upper Saddle River, NJ: Pearson Education.