Week 1; Reply 1.5
I agree with author, to understanding sales it is necessary for sales manager to know and understand the employees, what is needed to maintain a happy and motivated environment. To decide what option is right the sales manager must first establish the purposes of the motivation program, in terms of desired attitudes and behavior. During the program selection the sales manager needs to have a clear view in the goals to accomplish the mission. Once the goals are already set, the manager needs to decide between conducting the research individually or buying and using research for the consulting firm. Senior leaders of the company understand where they want to be through the mission and vision statement along with what need to be change to succeed. With a customer motivation program the manager can conduct his own research, analyze the levels of motivation and identify the tools that would need to assist the employees to desire that motivation. Manager needs to pay attention areas that might be the reason why employees are unmotivated such as; training, pay increase, efficient equipment, labor hours, vacations, bonuses program. Motivation programs can be important to not only keep employees happy, it is also important to ensure the retention of the high skilled hard working employees and ensure they do not get poached by competitors (Cooper, & Schindler, 2011).
Week 1; Reply 1.8
I agree with author research, both roles cannot be executed for the same person at the same time, because the research study is a much complex procedure than simply asking questions and compiling answers to produce statistics. Research requires many steps to be executed following precise methods and procedures to obtain accurate information. With both roles, together is the incessant jeopardy of incorporating personal intents and research specifically areas in this condition since particular research conclusions can have employment implications for the manager.
References: Cooper, D. R., & Schindler, P. S. (2011). Business research methods (11th ed.). New York, NY: McGraw-Hill. ISBN: 9780073373706.