Qnt 561 Business Research Paper
Business Research Report
Indya Davis, Pamela Harper, Savahna Lisi, Melanie Price, Arthur Smith
QNT 561
July 29, 2013
Garurank Saxena
Wal-Mart Sampling
Survey research is an important technique to measure consumer characteristics and opinions. The survey sample is defined as the survey demographic was any “customers” of Wal-Mart that shopped within stores. The type of survey administered chosen was a non-probability sampling survey, which is convenient for the customer to fill out on his or her terms. The collection process was identical to the distribution; through hand-to-hand transactions, mail-in, or while shopping online. The sample was a group of shoppers that totaled 10 stores in different regions, 50 per store. Once the …show more content…
In the future telephone surveys can be beneficial a toll-free number can be provided on the customer’s receipt for them to call to leave feedback. When a phone interview is conducted by a person and not an automated system, the interviewer can ask more in-depth questions to determine the root of the score. A company can determine why a question scored so high or so little. This aspect is helpful to the company because it allows them to know what needs to change to make a score better. For example if the parking has a poor rating, more in-depth questions may find that parking has a poor rating because there are always carts in the lot blocking spaces. This response allows the company to act on making that score better. Phone interviews could also be useful year round, providing information for continual improvements to customer service. The company’s survey that was recently conducted only allowed feedback at the end for an overall survey, adding a comment section at each question may also be helping to the company, if they choose to stay with the current survey method.
References
Cooper, D. R., & Schindler, P. S. (2006). Business Research Methods (9th ed.). New York, NY: The McGraw-Hill Companies, Inc.
Market Tools, Inc. (2006). Best Practices in Customer Satisfaction Research. Retrieved from http://sales@zoomerang.edu
McClave, J. T., Benson, P. G., & Sincich, T. (2011). Statistics for Business and Economics (11th ed.). Retrieved from http://ecampus.phoenix.edu/classroom/ic/classroom.aspx
Wal-Mart Stores, Inc. (2010). About us. Retrieved from
Indya Davis, Pamela Harper, Savahna Lisi, Melanie Price, Arthur Smith
QNT 561
July 29, 2013
Garurank Saxena
Wal-Mart Sampling
Survey research is an important technique to measure consumer characteristics and opinions. The survey sample is defined as the survey demographic was any “customers” of Wal-Mart that shopped within stores. The type of survey administered chosen was a non-probability sampling survey, which is convenient for the customer to fill out on his or her terms. The collection process was identical to the distribution; through hand-to-hand transactions, mail-in, or while shopping online. The sample was a group of shoppers that totaled 10 stores in different regions, 50 per store. Once the …show more content…
In the future telephone surveys can be beneficial a toll-free number can be provided on the customer’s receipt for them to call to leave feedback. When a phone interview is conducted by a person and not an automated system, the interviewer can ask more in-depth questions to determine the root of the score. A company can determine why a question scored so high or so little. This aspect is helpful to the company because it allows them to know what needs to change to make a score better. For example if the parking has a poor rating, more in-depth questions may find that parking has a poor rating because there are always carts in the lot blocking spaces. This response allows the company to act on making that score better. Phone interviews could also be useful year round, providing information for continual improvements to customer service. The company’s survey that was recently conducted only allowed feedback at the end for an overall survey, adding a comment section at each question may also be helping to the company, if they choose to stay with the current survey method.
References
Cooper, D. R., & Schindler, P. S. (2006). Business Research Methods (9th ed.). New York, NY: The McGraw-Hill Companies, Inc.
Market Tools, Inc. (2006). Best Practices in Customer Satisfaction Research. Retrieved from http://sales@zoomerang.edu
McClave, J. T., Benson, P. G., & Sincich, T. (2011). Statistics for Business and Economics (11th ed.). Retrieved from http://ecampus.phoenix.edu/classroom/ic/classroom.aspx
Wal-Mart Stores, Inc. (2010). About us. Retrieved from