Business
Business and Management IA
How should “Honey money Top” which was the popular store in Greater noida , change its marketing plan in order to deal with renewed competition in the neighborhood?
Name: Rizwan Jaffar
Total Word count ( without appendix and Bibliography) : 1997
Candidate Number : 006382-003
School : Pathways School Noida
School Number : 006382
Research Proposal
Research Question:
How should “Honey money Top” which was the popular store in Greater noida , change its marketing plan in order to deal with renewed competition in the neighborhood?
Rationale:
The supermarket Honey money top is a well established as it has been building trust and faith since the past 14 years , which has been the reason for their consistent growth. and well known super market . With the arrivals of new super markets such as Reliance super is a new introduction into the market, in comparison Reliance fresh has a great popularity and reputation by having 560 outlets across the country. This results in new competition for honey money top , and I would be talking about why competition is good for a firm and its advantages overall. Honey money has to consider some changes regarding its marketing plan in specific if it wants to stay competitive and ahead of the other supermarkets and maintain its reputation and status.
Theoretical framework:
With a reputed well known name such as reliance into the competition honey money has to consider the 4 aspects of the marketing mix: product , price , place and promotion. It’s the new changes and innovative methods and ideas which will keep honey money top superior than its competitors. With the main focus on the marketing mix, on the large scale it’s a complete SWOT analysis of honey money top regarding its marketing mix and what it can change. Porters five forces analysis will give an idea of all the factors and the nature of competition for honey money top. The creation and usage of a questionnaire will
How should “Honey money Top” which was the popular store in Greater noida , change its marketing plan in order to deal with renewed competition in the neighborhood?
Name: Rizwan Jaffar
Total Word count ( without appendix and Bibliography) : 1997
Candidate Number : 006382-003
School : Pathways School Noida
School Number : 006382
Research Proposal
Research Question:
How should “Honey money Top” which was the popular store in Greater noida , change its marketing plan in order to deal with renewed competition in the neighborhood?
Rationale:
The supermarket Honey money top is a well established as it has been building trust and faith since the past 14 years , which has been the reason for their consistent growth. and well known super market . With the arrivals of new super markets such as Reliance super is a new introduction into the market, in comparison Reliance fresh has a great popularity and reputation by having 560 outlets across the country. This results in new competition for honey money top , and I would be talking about why competition is good for a firm and its advantages overall. Honey money has to consider some changes regarding its marketing plan in specific if it wants to stay competitive and ahead of the other supermarkets and maintain its reputation and status.
Theoretical framework:
With a reputed well known name such as reliance into the competition honey money has to consider the 4 aspects of the marketing mix: product , price , place and promotion. It’s the new changes and innovative methods and ideas which will keep honey money top superior than its competitors. With the main focus on the marketing mix, on the large scale it’s a complete SWOT analysis of honey money top regarding its marketing mix and what it can change. Porters five forces analysis will give an idea of all the factors and the nature of competition for honey money top. The creation and usage of a questionnaire will