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1-Define motivation. Explain how two approaches used by Enterprise Rent-A-Car to motivate employees fit with either Herzberg’s or Maslow’s theories of motivation.

Motivation is defined as the process that creates goal orientated behaviours. Motivation can cause us to act in a particular way, whether it is getting a glass of water to reduce thirst or eating to reduce hunger. It can also cause people to achieve more then they would have otherwise.

One approach by the Rent-A-car enterprise used to motivate employees is recognition. This is where effort and good performance are rewarded. By establishing best practice, it is possible for Enterprise to measure branch culture against the benchmarks or standards it has set. This fits with Maslow’s theories of motivation as he had said that self-esteem is one of the factors in his hierarchy of needs. Another approach Rent-A-Car enterprise takes is by maintaining good relationships. Managers take care of their employees. 
They find out about the expectations of their employees. They 
give clear directions and the team have fun together. This also fits in with Maslow’s theory of motivation as he had said that social needs esteem is one of the factors in his hierarchy of needs.
2. What is the ‘culture’ of an organization? Explain, giving examples, the Enterprise culture.

The culture of an organization is the values and behaviours that contribute to the social and the psychological environment of an organisation. This will usually affect the mentally of the employees and could both motivate or demotivate depending on what side of the scale the environment it is. Organizational culture includes an organization's expectations, experiences, philosophy, and the values that hold it together, and is expressed in its self-image, inner workings, interactions with the outside world, and future expectations. It is based on the attitudes, beliefs, customs, and the written and unwritten rules that have been developed

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