Business Analysis: Flipkart By Sachin Bansal And Binny Bansal
FLIPKART
Flipkart was founded in march 2007 by Sachin Bansal and Binny bansal who are alumnus of IIT Delhi. The company was started with the prime objective back of making books easily available to consumers who has access to internet. Today, it is present across product categories including movies, games, mobiles, cameras, computers, healthcare and personal products, home appliances and a lot more. Started with an investment of Rs. 4 lakhs by the founders themselves, Flipkart has grown exponentially and touched revenues of 102.4 billion rupees in 2015. The company is currently valued at 5.54 billion usd. The major investors include Tiger global, DST Global, GIC, Qatar Investment Authority and Morgan stanley. Flipkart‟s success owes a lot …show more content…
Marketplaces are platforms where a large number of buyers and sellers can discover prices and transact with one another in an environment that is transparent and trusted. The select number of sellers will be registered with flipkart. Sellers are identified through a rigorous on-boarding process and allowed to sell only genuine products. Sellers who provide a superior customer experience will receive prominence on Flipkart Marketplace. The marketplace model helps in reducing the costs associated with storing the inventory. This business model is successful because of good customer services like COD, hassle free shopping experience 24 Hrs. The regulatory setup in india also favours a marketplace model as the government allows 100 percent Foreign Direct Investment through the automatic …show more content…
However, eventually, the e-shop adopted the warehouse model. The company started maintaining its own warehouses and own inventory. They started the “eKart” service to cater to WS-Retail for delivery. Nearly 60-70% deliveries took place through their own network.
Other issues faced on the operational front were delay in deliveries, or delivery of a faulty product. As a customer-centric organisation, these issues were treated with utmost importance and the company strived to find solutions to resolve them. Hence, Flipkart stresses on customer service — it aligns with the firm's philosophy of ‘making better our service promise’.
In July 2013, Flipkart launched its model of marketplace just one month after Amazon launched its marketplace in India. It introduced payments brand PayZippy for online merchants and customers seeking fast, hassle-free and safe payment options. It also introduced cash on delivery payment method, credit payment options etc. to increase the quality of operating activities and it is also known that flipkart was the first e-commerce portal to offer payment option of cash on
Flipkart was founded in march 2007 by Sachin Bansal and Binny bansal who are alumnus of IIT Delhi. The company was started with the prime objective back of making books easily available to consumers who has access to internet. Today, it is present across product categories including movies, games, mobiles, cameras, computers, healthcare and personal products, home appliances and a lot more. Started with an investment of Rs. 4 lakhs by the founders themselves, Flipkart has grown exponentially and touched revenues of 102.4 billion rupees in 2015. The company is currently valued at 5.54 billion usd. The major investors include Tiger global, DST Global, GIC, Qatar Investment Authority and Morgan stanley. Flipkart‟s success owes a lot …show more content…
Marketplaces are platforms where a large number of buyers and sellers can discover prices and transact with one another in an environment that is transparent and trusted. The select number of sellers will be registered with flipkart. Sellers are identified through a rigorous on-boarding process and allowed to sell only genuine products. Sellers who provide a superior customer experience will receive prominence on Flipkart Marketplace. The marketplace model helps in reducing the costs associated with storing the inventory. This business model is successful because of good customer services like COD, hassle free shopping experience 24 Hrs. The regulatory setup in india also favours a marketplace model as the government allows 100 percent Foreign Direct Investment through the automatic …show more content…
However, eventually, the e-shop adopted the warehouse model. The company started maintaining its own warehouses and own inventory. They started the “eKart” service to cater to WS-Retail for delivery. Nearly 60-70% deliveries took place through their own network.
Other issues faced on the operational front were delay in deliveries, or delivery of a faulty product. As a customer-centric organisation, these issues were treated with utmost importance and the company strived to find solutions to resolve them. Hence, Flipkart stresses on customer service — it aligns with the firm's philosophy of ‘making better our service promise’.
In July 2013, Flipkart launched its model of marketplace just one month after Amazon launched its marketplace in India. It introduced payments brand PayZippy for online merchants and customers seeking fast, hassle-free and safe payment options. It also introduced cash on delivery payment method, credit payment options etc. to increase the quality of operating activities and it is also known that flipkart was the first e-commerce portal to offer payment option of cash on