Business Analysis: Loreal Cosmetic Industry

From page 7 to page 9, Loreal once again showed out their strong and good result in year 2012. Firstly, while compare with last year, Loreal show a very good vintage for innovations in cosmetic industry. This evidence can be proving while Loreal group create the finest products and sell it out in the market. By this way, Loreal had successfully attracted more customers to consume with their products. Secondly, Loreal had also built up their position in those markets such as Western Europe and United States which considered as a high barrier entry market. As Loreal cosmetic industry was very good in applying marketing strategy. Therefore, those new market have become the top sales zone for Loreal cosmetic industries as they representing their improvement of 40 percent of
Then, Loreal cosmetic industry also showed out that the quality of their results was underpinned by a very high standard of governance in 2012. Furthermore, 2012 was also the year that Loreal proved out their successful results in preparing tomorrow’s challenges. To face with all those tomorrow challenges, Loreal cosmetics industry has improve the skills of research and innovation because this is also a ways for Loreal cosmetics industry to improve their product and attract more customers to consume for it. Next, Loreal cosmetics industry had also integrated the principles of sustainable development into their business model as the way to make social responsibility as a priority and build growth that are sustainable, responsible and inclusive. Last but not the least, Loreal cosmetics industry also had a potential which is this company always confidence in the future. For an example, Loreal cosmetics always confidence in the buoyancy of their profession and they are always believe in their universalisation strategy