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Business Analysis Report
BUSN226 - Marking Rubric – Assignment #1

Your name: Ayush Sakhuja Student ID: 300680441 Rubric attached to front of assignment | /1 | Cover page and typed page numbers | /1 | Introduction | /4 | Four summaries (if article not different from other group members, summary will not be marked) | /20 | Quote provided within each summary, and proper format for in-text citation appearing after each quote | /8 | RefWorks bibliography, in MLA 7th edition format, showing references for all 4 articles. | /8 | Original articles attached (each article must be different from other group members, otherwise, it will NOT be marked) | /8 | (if submitted after the start of class, -5%, if after class but same day, another 5%, after that, and additional 30% per day) Late? | | Total out of 50 | /50 |

Assignment #1
Name: Ayush Sakhuja
Student ID: 300680441
Date: 5th Feb 2013
Submitted to: Prof. Prem Verma
Course: Busn 226 Sec 102

The chosen industry is Tire and the company is Goodyear Tires and Rubber Company which was founded in 1898 by Frank Seiberling in Akron, Ohio. Goodyear manufactures tires for automobiles, commercial trucks, light trucks, SUVs, race cars, airplanes, farm equipment and heavy earth-mover machinery. The Goodyear Tire & Rubber Company ranks third among the world 's tire manufacturers after Bridgestone Corporation and Michelin. The selected brand is Dunlop Tires which is owned by Goodyear Tire and Rubber Company which sells Dunlop brand tyres in North America, Australia and Europe. In other regions of the world, the Dunlop brand is owned by other companies. The association is the Tire Industry Association (TIA) which is an international association representing all segments of the tire industry, including those that manufacture, repair, recycle, sell, service or use new or retreaded tires, and also those suppliers or individuals who furnish equipment, material or services to the industry. (http://www.tireindustry.org/)



Cited: Schultz, Jonathan. "Goodyear is Developing Self-Inflating Tire."The New York Times (2011): 4. Web. William, James. "Training and Education Overview." The Washington Post (2011): 1-18. Web. Wingett, Steven. "Goodyear Dunlop Tires North America." Datamonitor Business (2011): 2-21. Web. Zmuda, Natalie. "A Look at the Global Tire Industry." Advertising Age 83.2 (2012): 2. Web.

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