Business Analysis: Uber Technologies Inc.

Running Head: UBER COMPANY 1 UBER COMPANY 10

Uber-Company
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UBER COMPANY
Uber Technologies Inc. is a privately held company under the transportation delivery industry. It was founded in March 2009 by Tavis Kalanick and Garett Camp. Its headquarters is in San Francisco, California, United States. It serves 528 cities globally. The key people in the company are; Travis Kalanick (CEO), Thuan Pham (CTO), Ryan Graves (COO). The company deals in mobile apps and website. It is a transportation network company. It processes,
Uber has been a party in the sharing economy, and the changes in industries in the industry as a result of the sharing economy has been referred to as Uberification or Urbanisation. Uber has also been subjected to industrial sabotage and legal actions. The user app software requires the drivers to have a smartphone, and the users must have access to either a smartphone or the mobile website. In most cities, Uber offers fair pricing. The rider is informed about the fare that he or she will pay before requesting the ride. In some cities, Uber does not provide reasonable pricing but instead calculates the price of a ride similar to a taximeter; charges for the rides are based on the time and distance of the trip. Uber also offers promotional rates on flights to or from certain areas at certain times. At the end of the ride, payment is made based on the rider's previously selected preferences, which could be a credit card on file, cash, or, in other cities, other methods such as via Google Wallet or Airtel mobile wallet may be used as
The company emerges as a means of centralizing monitoring and thereby avoiding costly redundancy in their function. This was observed when Kalanick joined Camp and gave him full credit for the idea of Uber. Camp spent $800 hiring a private driver with friends and had been cogitating over ways to decrease the cost of black car services ever since. He realized that sharing the cost with people could make it affordable, and his idea morphed into Uber. "Garrett is the guy who invented that shit," Kalanick said at an early Uber event in San Francisco. The first concept was built by Camp, and his friends, Oscar Salazar and Conrad Whelan, with Kalanick being brought on as the primary advisor to the company. San Francisco was Uber’s first market and, following a beta launch in May 2010, Uber's services and mobile app officially launched in 2011. Initially, the application only allowed users to enjoy a black luxury car, and the price was 1.5 times that of a