Savonia Business
Multicultural Organizations & Communication
Diverse aspects of culture and its significance in business
Islam Mohaiminul
International Business
December 20, 2012
Contents
Introduction
Culture is the main matter to define the behavior in workplace. Different workers attitude, work output, thinking and relationship with collogue it depends on culture. According to hofstede, there are four different aspect depends on workers behave and role.
Culture is not just an attribute of an individual. Culture is a shared set of values, norms, attitudes, beliefs and perceptions of a group that share these similarities. Although variations can be seen between or among different groups, it can also exist within a group. More often, we associate culture with a larger group such as a country, yet culture also exists in ethnic groups, tribes, and organizations. We often refer to them as a subculture. Dealing with a group of people from another culture or ethnicity is what we commonly refer to as cross-culture.
Cross-culture binds together fields which are not quite related such as cultural anthropology and communication. The foundation of the concept of cross-culture is to establish and recognize how individuals of various cultures interact and communicate with each other. It also shows how the culture of a community or a society as a whole consists of the shared values, assumptions, and goals that are acquired from previous generations, carried on to the present-day society, and passed on to the future generations.
Cross-culture is basically an interaction of different cultures, and a comparison of the differences and similarities among cultures. Societies worldwide observe cross-cultural practices, traits, communication, and deal with barriers, issues, and conflicts.
The diverse workforce has become a reality today. The impact of cultural diversity
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