business assignment
Term paper on parachute coconut hair oil
Submitted To Jumana Rezwan Lecturer of ULAB
Submitted By
NAME
ID Mehedi Hasan
122011118
Saida Islam
113011096
Nasir Uddin Malitha
113011215
Mohsin Bin Rashid
1130110164
Course Title: Principles of marketing (Bus 206) Sec: 02 Dep: BBA
Date of Submission-29/04/2013
PART –A THE COMPANY
Introduction: this term paper is an assigned job. This job is about analysis’s the Marico Bangladesh limited of parachute coconut oil all of things start with first journey of Marico limited in Bangladesh and how they introduce parachute product ,what is the more important and what is less important ,which growth strategy use and so on . Marico is a leading Indian group providing consumer product .it is a multinational company. it will be helpful for any organization.
Background of Marico limited: Marico limited public company head quartered in Mumbai,india ,was incorporated in 1988.it manufactures and sells consumer product such as hair care product, skin care product, food products etc. It has domestic and international market. It operate under three business lines -consumer products -aesthetics service -global ayurvedics
The company manufactures consumer products under brand such as parachute,sweekar,saffola,revive,sill jam,mealmaker,silknshine,shanty and medicare.marico’s subsidiary,kaya skin care limited offer aesthetics service and product.
Marico has seven production units in India. The company’s international offices are situated in -DUBAI (U.A.E) -KATHMANDU (NEPAL) -DHAKA (MANGLADESG) -LOS ANGELES (US0
Submitted To Jumana Rezwan Lecturer of ULAB
Submitted By
NAME
ID Mehedi Hasan
122011118
Saida Islam
113011096
Nasir Uddin Malitha
113011215
Mohsin Bin Rashid
1130110164
Course Title: Principles of marketing (Bus 206) Sec: 02 Dep: BBA
Date of Submission-29/04/2013
PART –A THE COMPANY
Introduction: this term paper is an assigned job. This job is about analysis’s the Marico Bangladesh limited of parachute coconut oil all of things start with first journey of Marico limited in Bangladesh and how they introduce parachute product ,what is the more important and what is less important ,which growth strategy use and so on . Marico is a leading Indian group providing consumer product .it is a multinational company. it will be helpful for any organization.
Background of Marico limited: Marico limited public company head quartered in Mumbai,india ,was incorporated in 1988.it manufactures and sells consumer product such as hair care product, skin care product, food products etc. It has domestic and international market. It operate under three business lines -consumer products -aesthetics service -global ayurvedics
The company manufactures consumer products under brand such as parachute,sweekar,saffola,revive,sill jam,mealmaker,silknshine,shanty and medicare.marico’s subsidiary,kaya skin care limited offer aesthetics service and product.
Marico has seven production units in India. The company’s international offices are situated in -DUBAI (U.A.E) -KATHMANDU (NEPAL) -DHAKA (MANGLADESG) -LOS ANGELES (US0