Business Case
Contents:
Introduction
1. Define the opportunity
2. Identify the alternatives
3. Gather data and estimate time frame
4. Analyze the alternatives
5. Make a choice and assess the risk
6. Create a plan for implementing your idea
7. Communicate your case
Appendices
References
Introduction
Company X is a medium-sized software development company that is experiencing a slowdown in business right now because of the global economic downturn. Senior management is considering expanding its product offerings and is taking a look at the market to determine potential areas for entry. At a recent meeting, Mr. Loc brought up the enterprise resource planning (ERP) systems market. After much discussion they decided they should take a serious look at this market because they saw great potential. They have set aside a small team to research the ERP market and determine what modules they should develop, if any. Company
X’s team of software engineers is currently underworked and they will have to consider layoffs soon unless they can get something fresh going within the company. This may be just what they need to get their organization growing again.
1. Define the opportunity
Describe the situation and the business objectives that your proposal will affect.
A. Identify a problem or opportunity
There are more than 500,000 small and medium-sized enterprises (SMEs)(<300 employees) in Vietnam. The demand from these enterprises for ERP systems is quite immense and only increasing. Currently, the famous ERP software systems, such as SAP, Oracle, and Microsoft, are too expensive for the Vietnamese market. The market here also has difficulty using the open source ERP software because it lacks customer support. Furthermore, the unique language, laws, and customs mean that a custom software package is required specifically for the
Vietnamese market. There are several Vietnamese companies providing ERP
References: 1. MISA Software Company: http://www.misa.com.vn/ 2. SINNOVASOFT Company: http://www.sinnovasoft.com/ 3. PC World - Software Demand of SMEs Vietnam: http://www.pcworld.com.vn/articles/ kinh-doanh/quan-tri/2010/06/1219225/doanh-nghiep-vua-va-nho-chua-quen-dungdich- vu-cntt/ 4. TGS Vietnam - Understand ERP Software Demands: http://www.tgs.vn/baiviet/Hieunhau- giup-phan-mem-va-doanh-nghiep-phat-trien/724 5. CRM Vietnam Providers http://genk.vn/kinh-doanh/noi-dau-cua-cac-cong-ty-cung-capphan- mem-crm-viet-nam-20120604105954659.chn